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2014

Evernote and Telefonica Sign Global Agreement to Bring Productivity to More Than 250 Million Mobile Customers

Brazil is the first country to implement global agreement through local mobile brand Vivo

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MOUNTAIN VIEW, Calif., Aug. 13, 2013 /PRNewswire/ -- Telefonica Digital and Evernote today announced a global partnership that will bring productivity to more than 247 million Telefonica mobile customers across the globe. As part of the strategic agreement, Evernote will provide one-year Evernote Premium accounts to customers of participating Telefonica operating businesses worldwide.

The partnership kicks off in Brazil through an agreement with Telefonica local mobile brand Vivo, a leading telecommunications company in Brazil. Starting today, Vivo customers are able to enjoy a more powerful experience with Evernote Premium.  Vivo and Evernote are offering one year of Evernote Premium at no cost to all Vivo mobile customers during a special, limited-time offer.

To take advantage of this special limited offer, current Vivo customers can redeem the promotion by downloading Evernote on iOS and Android devices supported by Evernote. Each customer can only redeem one Evernote Premium offer. Users can access www.vivo.com.br/evernote on their Android or iOS devices to download the latest version of Evernote and redeem the offer.

"Our goal is to make people smarter by creating a product that transcends local cultures and tastes while increasing productivity," said Phil Libin, CEO of Evernote. "We are excited to launch a partnership with Telefonica, one of the leading telecommunications companies in the world, which allows us to bring our products to millions of mobile customers across the globe. By starting our partnership in Brazil, we are able to tap into Vivo's vast mobile market presence and continue Evernote's incredible growth in this important country."

"We are delighted to be able to offer our customers around the world this great service free for a year. Our customers have consistently told us that they desire services that make their life better beyond connectivity.  Evernote does just this, but connects personal and business information in a way that actually makes it useable and findable," said Wayne Thorsen, VP of Global Partnerships of Telefonica Digital.

"This agreement reflects Telefonica Vivo's commitment to bringing innovative services to its customers. With this exclusive service, Vivo can offer customers one more point of differentiation, besides the best quality and most extensive coverage," said Roberto Piazza, Head of Telefonica Digital Brazil.  

Evernote helps users lead more productive lives by keeping all the information that's important to them at their fingertips. With Evernote, Vivo customers can quickly create written notes and to-do lists and capture photos on the go. Those important thoughts and images are then synced as Evernote Notes across personal devices like smart phones, PCs and tablets. Notes can later be instantly recalled by the user wherever they go using whichever device they have on hand.  

The partnership announced today gives Vivo customers access to the Evernote Premium level of service that includes features like a higher monthly upload limit (1GB), the ability to read notes offline, more security features, more sharing options and faster customer support.

About Evernote
Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find and interact with their memories. Evernote apps are available on all major computer, web, mobile, and tablet platforms. For more information, please visit: http://www.evernote.com.

About Telefonica Vivo
Telefonica Vivo is the largest telecommunications company in Brazil with over 90.9 million accesses, 76 million only in mobile operation, which holds the largest market share in the segment (28.8%) nationwide. Telefonica Vivo engaged in the provision of fixed telephony services in the State of São Paulo and mobile throughout the national territory and has a complete portfolio of products and convergent (fixed and mobile voice, fixed broadband and mobile ultra-broadband (over fiber), TV, data and IT). The company is present in more than 3700 towns, over 3100 of them with access to the 3G network - more than the total number of cities served by other carriers. Brazil, where it has worked since 1998, is the world's largest operation of Telefonica by number of customers.

About Telefonica Digital
Telefonica Digital is a global business division of Telefonica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefonica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications under a new umbrella brand called TU and in Big Data through Telefonica Dynamic Insights.

Telefonica Digital will deliver these new products and services to Telefonica's 316 million customers as well as entering new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Axismed, Eleven Paths, giffgaff, Jajah, Media Networks Latin America and Terra are all managed under the Telefonica Digital umbrella.

To sign up for news alerts and read commentary on Telefonica Digital, visit www.telefonica.com/digitalhub and track them on Twitter @tefdigital

SOURCE Telefonica Digital



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