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Every Sale of New philosophy Product to Provide New Books for Kids in Need

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WASHINGTON, Sept. 16, 2011 /PRNewswire-USNewswire/ -- A new product, custom-designed by philosophy, is hitting shelves this week: sweet dreams shampoo, shower gel & bubble bath. 100% of philosophy's net proceeds from the sale of this new gel goes directly to First Book, a nonprofit organization that provides new books to children from low-income families.

(Logo: http://photos.prnewswire.com/prnh/20101214/DC17316LOGO-b)

"Our friends at philosophy are stepping up to make a real difference in the lives of girls and young women," said Kyle Zimmer, president and CEO of First Book. "Because of their support, we'll be able to provide tens of thousands of new books to children all over the country."

philosophy's support is also making one particular book available – "My Life in Pink & Green", by Lisa Greenwald, the story of a 12-year-old girl who saves her family business through life-changing makeovers. Thanks to philosophy, this popular title is now available on the First Book Marketplace, an online bookstore available exclusively to the 28,000 schools and programs in First Book's network.

"Celebrating the innocence and curiosity of childhood is inherent to the philosophy brand. By partnering with our friends at First Book, we will make it our shared mission to ensure children have access to books and encourage a lifelong love of reading," said Michael D'Arminio, philosophy's chief creative officer.

About First Book
First Book has distributed more than 85 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and the elevating the quality of education. For more information, please visit us online or follow our latest news on Facebook and Twitter.

About philosophy
philosophy, acquired by the Coty Inc. prestige portfolio in 2010, is a brand that approaches personal care from a scientific point of view, while celebrating the beauty of the human spirit. Their skin care, fragrances, makeup and bath and body products are formulated with scientifically-proven ingredients. philosophy believes science can give us better skin . . . but only humanity can give us better days. Born from Biomedic, the acclaimed medical company that pioneered some of the most popular in-office treatments, their skin care products have long been recommended by dermatologists and plastic surgeons. philosophy is an international skin care and cosmetics company founded in 1996 and headquartered in Phoenix, Arizona.

SOURCE First Book



RELATED LINKS
http://www.firstbook.org

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