Everybody Wants To Sell Food: The Food Journal Examines The Competition For America's Food Dollar The April 16th Issue of The Food Journal Will Provide an In-Depth Analysis of The New Channels Competing for Consumer Food Dollars and How the Supermarket Industry is Changing to Compete.

SANTA MONICA, Calif., April 16, 2013 /PRNewswire/ -- From drug stores, dollar stores and online stores, to office supply stores, club stores and farmers markets, it seems nearly every type of retailer is selling food and giving supermarkets a run for every dollar.  The April 16th edition of The Food Journal will examine this highly competitive landscape, the winners, the losers and how all these retailers are competing against one another.

According to SymphonyIRI data, consumers now shop 2.2 times a week on average in nine to ten channels a month to serve their food purchase needs.   While the greatest increase to watch is shoppers' trips to drug and dollar stores, according to Phil Lempert, editor in chief of The Food Journal, the most success will come to the retailers who differentiate themselves with the highest quality of products, competitive pricing and noteworthy customer service.

"If a consumer goes a drugstore for a prescription and also happens to need milk and butter, CVS gets the food sale," says Lempert. "The consumer avoids a second stop, and often pays under supermarket prices.  This equation factors in the other direction too and this is where supermarkets have a huge potential for growth. They can expand stores and win on variety, price and customer service such as dieticians on staff to help with personalized food plans."

In this issue, editors will interview experts including  Jim Hertel of Willard Bishop, and also includes outside commentary from Peter Larkin of the National Grocers Association. 

The Food Journal is a unique and in-depth e-newsletter providing bi-monthly unbiased analysis and commentary. Each issue examines one timely topic as it relates to the food chain from soil to shelves. In addition, each issue contains dozens of links within the body of its copy to provide comprehensive information about the particular subject. As a result, The Food Journal also functions as an annotated bibliography on a specific topic. For more information or to subscribe, please visit the website at http://www.thefoodjournal.com/signup/.

SOURCE The Food Journal



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