Everyday Health Expands Sales Organization & Integrated Offerings
Executive Promotions Include Chief Sales Officer and EVP, Sales
New VP Hires Bring an Additional 55 Years Combined Expertise in Scale Partnerships, Consumer Insights and Video to Advertisers
NEW YORK, May 25, 2012 /PRNewswire/ -- Everyday Health, Inc., the leading provider of online health solutions for consumers, professionals and marketers, expands its sales organization with the promotions of two long-time executives and the addition of three new Vice President hires who will utilize their combined 55 years of expertise to continue the Company's impressive growth.
Leading the award-winning team is company veteran Scott Wolf who has now been promoted to Chief Sales Officer as well as Laura Klein who steps up as Executive Vice President, Sales. With the addition of industry experts Tracy Chapman (VP, Consumer Insights), Orlando Reece (VP, Head of Broadcast and Digital Video Sales), and Andy Jacobson (VP, Sales), Everyday Health plans to increase market share by focusing on new areas and product offerings for Rx, OTC and Lifestyle marketers interested in reaching the largest, premium health and wellness audience online. Continually garnering the number one spot for monthly unique visitors, Everyday Health provides over 30 million consumers, healthcare professionals, and brands with trusted content, tools, community features and advertising-based services across a portfolio of prestigious websites that span the health spectrum – from in-depth medical content for condition prevention and management to lifestyle offerings in pregnancy, nutrition and fitness.
"It's with great pride that I announce these promotions and new hires," explained President and Co-Founder, Everyday Health, Mike Keriakos. "Scott Wolf and Laura Klein are true leaders, friends and the type of colleagues we feel lucky and honored to have in our company."
"Everyday Health is the premiere source for marketers – and not just digital marketers – to reach a qualified audience with scale, ensuring advertisers will have strong ROI, consumer insights, and the best service," said Scott Wolf, Chief Sales Officer at Everyday Health. "It is truly an honor to be at the helm of this incredibly talented sales team, who will continue to expand Everyday Health's breadth of capabilities utilizing unmatched experience, knowledge and an unwavering commitment to our clients' businesses."
Scott Wolf, Chief Sales Officer, joined Everyday Health in 2005 to help launch EverydayHealth.com, and has since played an integral role in helping the company claim its place as the industry leader by exceeding long- and short-term business goals with his strategic planning, creativity, and unwavering passion. Wolf created a robust national consumer advertising business and has established a strong foundation for the professional business. Wolf has more than 20 years of media experience building businesses, managing successful sales teams and maintaining strong sales figures. He was promoted from EVP, Sales, Everyday Health, and formerly served as the Executive Vice President of Sales for Muzak, Vivendi Universal Music's Internet Division, Net Creations, and CMP Media.
Laura Klein, EVP, Sales, came to Everyday Health in 2007 and has made a valuable mark on the business by leading strategic areas of the advertising and communications operations, including revenue generation, sales development, client services, custom solutions, sales research, trade promotion, public relations and brand-building. Klein led the launch of DailyGlow.com, establishing a custom sales operation. She was promoted from SVP, Sales, Everyday Health, and prior to joining the company in 2007 was vice president and publisher of Woman's Day initiating the Red Dress Awards and signature marketing programs with leading health organizations and retailers. Her 20 years of media sales and marketing experience include serving as the publisher of Time Inc.'s Family Life, vice president and advertising director for Woman's Day, and account manager for ELLE.
Tracy Chapman, VP, Consumer Insights, leads the new Everyday Health Insights Lab unit to provide intelligence on shared consumers with clients, and looking at behaviors on and beyond the web. For over 15 years, Chapman has been a pioneer of innovative techniques for mining consumer insights and has helped global clients (such as Kellogg's, Pfizer, Pepsi and GSK) better understand their core audiences. She was most recently a principal at Just Ask a Woman and is the co-author of "What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It." Her ability to uncover insight and apply that to business solutions has made her a national expert and sought after consultant and speaker.
Orlando Reece, VP, Head of Broadcast and Digital Video Sales, brings richer, deeper offerings in broadcast to Everyday Health advertising and marketing partners by working with the Everyday Health Studios division and Sales team to leverage video assets. Reece brings more than 20 years of experience within broadcast networks, cable networks and digital media companies. He works to ensure the advertising and creative communities can leverage Everyday Health's unique sponsorship offerings, product integration capability and custom content creation opportunities. Reece has a proven track record for increasing revenue from his posts at NBC, ABC, MTV, Yahoo!, Martha Stewart Living Omnimedia, and most recently Grab Networks, a distributed digital video company.
Andy Jacobson, VP, Sales, leads Everyday Health's Emerging and Inside Sales teams responsible for driving national revenue initiatives across all media products and developing new revenue streams to leverage corporate assets. A 20-year veteran of the media industry, Jacobson most recently served as VP of Digital Sales at Gannett, responsible for the National Sales team that produced revenue for USAToday.com, MomsLikeMe, HighSchoolSports, BNQT, VentureThere and 106 Gannett-owned local newspaper and broadcast sites. In digital media since 1997, Jacobson has built successful online sales organizations for companies such as Google, ValueClick and ContextWeb.
Everyday Health continues to create award-winning, targeted multi-platform media campaigns and highly-engaging integrated marketing solutions for the world's leading brands and advertising partners. The Company is the only health and wellness property with premium scale to provide ROI on in-store purchases based upon online campaigns through Everyday Health Consumer Connect (in partnership with Nielsen Catalina Solutions). Advertising and sponsorship revenue increased over 30 percent in 2011. The company's vision is straightforward and unique: Everyday Health enables consumers, healthcare professionals and marketers to always choose well.
Recent successes and accolades include: Medical Marketing & Media Award, a Silver Award for the Best Use of Direct Marketing to Healthcare Professionals for the Adacel G.I.F.T. Program in 2011; min's Integrated Marketing Award for Best Customized Website for Eating for Better Health sponsored by Campbell's in 2011; PM360 Trailblazer Award for Best Direct to Patient (DTP) Campaign for the Guide to Managing COPD sponsored by Spiriva in 2011; and OMMA Integrated Online Campaign Awards in the Online Advertising Sponsorship/Food & Beverage category for The Quaker Oatmeal Amazing Starts with the Heart/Heart-Healthy Living campaign.
The Wall Street Journal heralded Everyday Health as the "The Next Big Thing" in 2011 and as "the largest health site as measured by unique visitors" while Business Insider ranks Everyday Health as one of the most valuable startups in the world.
To learn more about marketing products through the multi-channel approach with Everyday Health, please contact Scott Wolf at email@example.com.
About Everyday Health, Inc.
Everyday Health is the leading digital health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Source: comScore Media Metrix; comScore Video Metrix; Facebook Insights; Twitter
SOURCE Everyday Health, Inc.
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