NEW YORK, July 8, 2011 /PRNewswire/ -- Everyday Health, Inc., a leading publisher of health information, today announced its partnership with Litton Entertainment, the preeminent Entertainment/Informational independent television distributor, to produce a television series derived from the popular health brand. "Everyday Health" will join Litton's Weekend Adventure to air Saturday mornings in most markets following "Good Morning America." It will air on 95% of the country's ABC Affiliates, including the ABC owned stations, beginning Saturday, September 3, 2011.
Through captivating storytelling, "Everyday Health" will showcase extraordinary-ordinary Americans who are facing or have overcome health issues, and are paying it forward. Educating and inspiring others to do the same, the show will produce all original content and integrate Everyday Health's portfolio of experts, online tools and mobile applications.
Mark Koops, the creator and executive producer of the hit television series "The Biggest Loser," is the executive producer of the forthcoming "Everyday Health" TV series. Everyday Health co-founders, Ben Wolin, CEO, and Mike Keriakos, President, are co-producing. Keriakos explained, "This show will celebrate health-related philanthropy, demonstrating how one person can make a world of a difference in someone else's life."
"There is not a better partner to create high impact Health and Wellness TV for 'Litton's Weekend Adventure' than Everyday Health," commented Dave Morgan, CEO of Litton Entertainment. Broadcast advertising sales and distribution for the half-hour, weekly program will be managed by Litton Entertainment.
Everyday Health will promote tune-in through its digital channels including its portfolio of prestigious health and wellness websites, social media, mobile applications and e-newsletters. Everyday Health attracts more than 28 million unique users per month. Starting in September, the company's flagship site, EverydayHealth.com, will feature a dedicated area about the television program. Users will be able to log on the site for the same trusted health information they depend upon, plus they will be able to read about and engage with the "Everyday Health" TV program. Information about the show's hosts plus supplemental content and video will be available, as well as an area for users to submit story ideas for show consideration.
"Everyday Health" will join Emmy-Award winning hosts Jack Hanna in "Jack Hanna's Wild Countdown," and Emmy-Award winning host Jeff Corwin, host of "Ocean Mysteries," among other E/I programs in the three-hour Litton's Weekend Adventure programming block serving the educational needs of American families.
About Everyday Health
Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
About Litton Entertainment
Litton Entertainment, the preeminent independent distributor in the television industry, has been creating and distributing quality programming for over twenty years. Programs include Jack Hanna's Animal Adventures and Jack Hanna's Into the Wild, Storm Stories, and Animal Exploration with Jarod Miller. Litton also operates Litton NewsSource which distributes news programming including Consumer Reports Television. For more information, visit www.litton.tv.
SOURCE Everyday Health, Inc.