NEW YORK, Jan. 7, 2016 /PRNewswire/ -- Everyday Health, Inc. (NYSE: EVDY), a leading digital health and wellness company, continues to experience strong growth across its Healthcare Solutions business, which provides innovative communications, engagement and marketing solutions to hospitals and health insurance companies.
On the hospital side, Everyday Health's Healthcare Solutions business now services six of the top 10 largest health systems in the U.S., and more than 350 hospitals across 30 states. The core hospital offering is a sophisticated CRM platform that enables a hospital system to better identify and engage both patients and physicians through segmented and micro-targeted marketing campaigns with real-time ROI analytics to measure the efficacy of all campaigns.
On the payer side, Everyday Health's Healthcare Solutions business developed the Maternity Outcomes Management (MOM) offering in 2015 to connect pregnant women with their insurance carrier's risk management programs. Because of Everyday Health's unique capabilities in identifying and communicating with pregnant women through its operation of the What to Expect digital platform, the MOM solution is highly effective at helping payers ensure safer and healthier pregnancies while addressing a $26 billion annual cost burden to the healthcare system. Two of the largest payers in the U.S. have already signed multi-year agreements to implement the MOM solution.
"We expect our Healthcare Solutions business to grow rapidly in 2016," said Miki Kapoor, President of Everyday Health. "Our ability to leverage the broader Everyday Health content and audience assets to drive the best outcomes for our hospital and payer clients is a unique differentiator in the market, and we are very proud that our offerings have quickly attracted some of the largest players in the healthcare vertical."
Everyday Health also announced that this business expects to double the size of the sales and marketing team targeting payers and providers, which will continue to focus heavily on executing multi-year SaaS-based agreements with new clients and deepening relationships with existing clients through increased custom media and production revenue.
"We have high expectations for rapidly expanding our hospital and health insurance customer base," said Mr. Kapoor. "Our data-driven offerings targeting hospitals and health insurance companies are optimally positioned to serve our customers and assist them in their own critical growth, communication and engagement initiatives."
About Everyday Health, Inc.
Everyday Health, Inc. (NYSE: EVDY) is a leading provider of digital health marketing and communications solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payors and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health's content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.
SOURCE Everyday Health, Inc.