Everything Channel Changes Name to UBM Channel to Strengthen Corporate Brand
FRAMINGHAM, Mass., Sept. 29, 2011 /PRNewswire/ -- Everything Channel, a UBM company, announced today that it has officially changed its name to UBM Channel. UBM Channel is the leading provider in the IT industry for sales channel expertise and execution.
More than 1 million high-tech solution providers rely on UBM Channel's IT channel-focused events, media, research, consulting, and sales and marketing services to successfully navigate the current IT channel industry.
UBM Channel was recently hailed by Boston Business Journal as one of the Best Places to Work in Massachusetts and the company's CRN Magazine was recently named to BtoB Magazine's annual Media Power 50. In addition, UBM Channel was recognized by the American Society of Business Publication Editors (ASBPE) with a 2011 Azbee Award of Excellence. In November 2010, UBM Channel relaunched the COMDEX trade show as a virtual event, immediately driving it to become the largest independently run virtual event in the world.
"For more than 30 years, the IT industry has relied on our products and services to provide unmatched channel expertise," said Robert Faletra, CEO, UBM Channel. "Our name change strengthens our strategy and overriding mission to support today's channel executives by offering valuable and practical resources. The alignment with the UBM brand allows us to more closely identify with, and leverage, the global strength of our parent company. UBM's global presence and resources give us the ability to continue to invest in new technologies and offer additional resources to help our clients successfully reach the channel."
About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com.
UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online and in print, and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff members in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
SOURCE UBM Channel