SCOTTSDALE, Ariz., Sept. 14, 2015 /PRNewswire/ -- Blue Global Media, a Scottsdale-based online financial services company, is pleased to announce the promotion of Evette Cecena to VP of marketing. Cecena has been with the organization for nearly four years, where she has served as a senior PPC (pay per click) specialist and most recently, as the conversions and marketing director.
For more than 10 years, Blue Global Media has operated a worldwide loan marketplace where borrowers of non-traditional financial products and lenders are matched together through a first-of-its-kind global platform. In her new role, Cecena is tasked with leading Blue Global Media's marketing efforts and developing strategies to help drive business results through the use of real-time data related to the company's proprietary lead system. This key position is part of a team that has more than 200 years of combined experience in Internet marketing.
"With Evette's strong and proven background in pay per click, Blue Global Media is even better positioned to continue as a leader in the online lead generation space," said Blue Global Media CEO and founder, Chris Kay. "In her time here, she has made great headway in improving lead generation, managing paid search efforts and collaborating with our technology and production teams on conversion rate optimization. This promotion is well-deserved, and I look forward to seeing the impact she will have in her new role as VP of marketing."
Cecena's promotion is the latest in a string of internal promotions at Blue Global Media as the company looks toward building a team that will take its innovative offerings to the next level. Kay prides the company on recognizing and cultivating internal talent, which contributes to Blue Global Media's unique, employee-focused culture.
"To retain top talent, you need to continually provide opportunities for your people to grow, develop new skills and challenge themselves beyond what they thought their capabilities were," Kay said. "Our employees are the true drivers of innovation here, and there's no limit to the opportunities they can make for themselves, which for many, is extremely motivating. It's simply my job to make sure I'm fostering an environment where collaboration can flourish and employees feel empowered to create the solutions that will take us into the future."
About Blue Global Media
Scottsdale, Arizona-based Blue Global Media is a prominent consumer loan lead generation company. Founded in 2006 by Chris Kay, the company has one of the largest networks of affiliates that it uses to source these leads, providing customers with quality, real-time leads based on their selected criteria. For more information about Blue Global Media, visit http://www.blueglobalmedia.com.
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SOURCE Blue Global Media