Evite Reveals Top 10 Holiday Party Themes for 2015; Most Popular Days to Plan/Throw a Holiday Party

Data Shows Cyber Monday Nov 30 & Dec 1 as Busiest Planning Days; Dec 12 & 19 as Biggest Party Days; Most New Year's Eve Parties Planned Last Minute

Nov 30, 2015, 14:47 ET from Evite

LOS ANGELES, Nov. 30, 2015 /PRNewswire/ -- People are doing more than just shopping this Cyber Monday -- they are also online planning a record number of holiday parties. Evite, (www.evite.com), the leading digital service for bringing people together, today announced the Top 10 holiday party themes for 2015, as well as the most popular dates to plan and throw a holiday party, based on an analysis of the company's proprietary data.

Evite's Top 10 Party Themes for 2015
Excluding general holiday-themed parties, the Top 10 themed parties planned for the 2015 holiday season so far include (in order of popularity): Cookie Exchange, Ornament Exchange, Ugly Sweater Party, Open House, Cookie Baking/Decorating Party, White Elephant Party, Oktoberfest, Friendsgiving, Gingerbread Party and Toy Drive. Evite features popular invitation designs for each of these event themes.

Most Popular Days to Plan/Throw a Holiday Party 
Evite also analyzed data from last year's holiday season from October 1December 31, 2014 to determine the most popular days to plan and throw a holiday party. Overall, the most holiday parties were planned (invitations sent) on the Monday and Tuesday after Thanksgiving, December 1 and 2, 2014, during which 17,159 and 17,249 holiday event invitations were sent each day, respectively. In 2015, those prime planning days are expected to be Monday, November 30 and Tuesday, December 1, 2015.

The most holiday parties occurred on December 13 and December 20, 2014, the last two Saturdays before Christmas, in which 51,425 and 50,317 holiday parties were held, respectively. Looking ahead, the data suggests keeping the calendar open on Saturday, December 12 and Saturday, December 19, 2015, which are expected to be the largest party days of the year.

No New Year's Eve Plans? No Problem!
When it comes to celebrating the New Year, the data shows that these parties are often planned at the last minute. In 2014, the highest number of invitations for New Year's Eve parties were sent on December 27, just a few days before the big night.

"As a service dedicated to bringing people together face-to-face, Evite can help make your 2015 holiday season more fun and memorable," said Victor Cho, Chief Executive Officer of Evite. "Based on our proprietary data and customer feedback, we've launched an array of new invitation designs and more robust planning tools intended to make the process of getting together effortless for both party hosts and guests, whether you are planning a small soiree or a big bash."

An infographic summarizing Evite's Top 10 Holiday Party Themes and data on the Most Popular Days to Plan/Throw a Party can be found at: [http://www.kcomm.com/wp-content/uploads/2015/11/Holiday-Infographic-FINAL.jpg]. Evite, which has sent over 2 billion event invitations in its history, based its findings on an analysis of the parties planned using Evite in 39 metro areas across the United States.

About Evite
Evite (www.evite.com) is the leading digital service for bringing people together. With a wide array of free, easy-to-use invitation designs and inspirational party-planning tools, the company has sent over 2 billion event invitations in its history, enabling approximately 3 billion unique face-to-face connections. Evite makes getting together effortless and more memorable for its 100+ million annual users, sending 20,000 invitations every hour and handling hundreds of millions of RSVPs every year. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation, attributed to the Liberty Ventures Group (NASDAQ: LVNTA, LVNTB).

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SOURCE Evite



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