PALM BEACH, Florida, June 6, 2017 /PRNewswire/ --
As the worldwide digital sports and social media influence displays continued growth coupled with the way consumers are experiencing their sports, digital gaming and entertainment continues to evolve; the eSports media arena alone is being turned on its head through the infusion of artificial intelligence and the rise of new online media ventures poised to enrich and enhance a constantly growing global audience. Companies with recent developments include: Breaking Data Corp. (TSX-V: BKD) (OTC: BKDCF), The Walt Disney Company (NYSE: DIS), Amazon.com Inc. (NASDAQ: AMZN), Twitter Inc. (NYSE: TWTR) and Verizon Communications Inc. (NYSE: VZ)
Breaking Data Corp. (TSX-V: BKD)(OTCQB: BKDCF) announced that GIVEMESPORT and NFL UK are working together to develop an original content series themed around attempts at Guinness World Records. The series, aimed at a broad base of sports fans in the UK and globally, will feature NFL stars attempting record throws, kicks, catches and more.
The six-episode series will be released in two parts: the first in October 2017, in the midst of this autumn's four regular-season NFL games in London: the second in January 2018 as part of the build-up to Super Bowl LII. Read this and more news for Breaking Data Corp at http://www.marketnewsupdates.com/news/bkd.html
NFL UK Head of Marketing Sarah Swanson says: "We are looking at ways of growing our audience globally, and the kind of digital content that GIVEMESPORT is able to produce is a great way to take the excitement and energy of our sport to a new and younger fanbase."
In April, Washington Redskins quarterback Kirk Cousins and Miami Dolphins wide receiver Jarvis Landry teamed up in London to tie the world record of 27 behind-the-back pass completions in one minute in an event staged jointly by GIVEMESPORT and NFL UK.
GIVEMESPORT'S Chief Commercial Officer Jae Chalfin says: "We're seeing increased receptiveness for richer and longer formats and this creates the opportunity to build new social video series. We have a deep understanding of how fans want to consume content and will work with NFL UK to create the best experience for the audience."
In other industry developments in the markets:
In a recent article posted on TheStreet.com, as football season inches ever closer -- the first official NFL game is less than 100 days away -- ESPN continues to field adverse subscriber figures. In the past six years, Disney's (NYSE: DIS) sports titan has lost more than 12 million subscribers, putting its current number around 88 million. And a recent report from Pivotal Research analyst Brian Wieser based on Nielsen data shows that ESPN lost 3.8% of subscribers on traditional platforms year over year in May, another blow for Disney's beleaguered sports channel. With a median cable network growth rate of -2.9%, ESPN's reach is shrinking even faster than cable.
Perhaps this shouldn't be surprising, given the number of ESPN alternatives that have sprung up recently. Last month, Amazon (NASDAQ: AMZN) secured a deal to stream 10 Thursday Night Football games through its Prime Video service, strengthening a partnership between Amazon and the NFL that began with the inside-football TV series All or Nothing. And Twitter (NASDAQ: TWTR) recently announced an agreement with the NFL that will entail year-round football coverage, including a live digital show that will air five days a week during the NFL season. These developments provide further alternatives to households thinking about cord-shaving. Read the full article at: https://www.thestreet.com/story/14156469/1/espn-loses-alarming-number-of-subscribers-in-may.html
With regards to the Amazon deal, AMZN may have a lot to gain from the deal and little to lose. ESPN, on the other hand, could have lots to lose under the scenario that Amazon becomes a big bidder for sports property rights going forward. The deal appears to be non-exclusive streams of the official CBS/NBC broadcasts and compete with the individual networks streaming services along with Verizon (NYSE: VZ) wireless subscribers. Read the full article at: https://seekingalpha.com/article/4062860-disney-biggest-loser-nfl-deal
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