SOUTHPORT, Conn., Jan. 29, 2014 /PRNewswire/ -- The Relevancy Group's ESP Buyers' Guide 2014 today commended eWayDirect's Calibr email marketing platform as offering great value and reliability, citing in particular its full features and high-touch personal approach.
The Relevancy Ring—ESP Buyers Guide 2014 is an annual quantifiable measurement of ESP vendors that includes a deep analysis of 14 vendors across market segments. During the three-month research process, the Relevancy Group evaluated how well ESPs are providing solutions to identified marketing challenges.
eWayDirect received a gold award in the client satisfaction category for account-management servicing, with "high marks from their clients for their high-touch personal approach to account management," according to the report.
The report also cited eWayDirect as delivering the best value in a single affordable solution, backed by powerful, reliable technology. The eWayDirect platform, Calibr, is a trigger-centric, all-in-one, easy-to-use platform with low all-inclusive pricing. Driven by now data, it engages and nurtures subscribers through emails and email cascades responding to online activity—and outperforms Big Data at a much lower cost.
"We're glad to hear how satisfied our customers are," says Neil Rosen, founder and CEO of eWayDirect. "From the beginning, we've put emphasis on the make-a-promise, keep-a-promise approach to customer service, and that is what our client companies enjoy. Our backend support is the best in the business, and it's great to hear that confirmed in this report."
"One of our key beliefs," continues Rosen, "is that clients cannot take full advantage of whatever enterprise email platform they are on without great support. Our award-winning supports means better results and higher ROI for marketers."
Marketers' priorities used in rating included, among others, improvement of segmentation and targeting, use of analytics, centralizing customer data, utilizing real-time data, improving email deliverability, and integration with social media channels. "And our platform offers all of these priorities," Rosen points out. "Our use of now data delivers automatic segmentation and real-time actionable information that triggers responses. We're checking all the boxes."
To learn more about how eWayDirect's trigger-centric results-driven platform can deliver valuable online customers and significantly improved ROI, visit www.ewaydirect.com today.
Sign up for 15% off of your current ESP pricing: http://www.ewaydirect.com/promo/calibr-15-percent-off-promo
(Offer applies to companies sending over 1,000,000 emails/month and currently using an enterprise email solution)
eWayDirect develops and delivers cutting-edge email marketing solutions for leading brands and businesses worldwide. Founded in 2001, the company transforms digital engagement through a suite of products that include a multichannel customer-acquisition solution for B2C companies that delivers valuable new customers and highly qualified prospects, driving performance and revenue while protecting brand reputations, and a full-service ESP offering superior performance through immediate behavioral triggers, five levels of social integration, and technology, driving inbox deliverability and boosting revenue by 40% or more. For more information, visit www.ewaydirect.com.