SHANGHAI, March 7, 2016 /PRNewswire/ -- Exands, a top Wi-Fi service provider and pioneer in China, announced its completion of a second round of financing to speed up technological innovations and consolidate its leading position in the market. Hangzhou Evershine Capital led the round with participants from Baidu, and ZEVC -- a fund that took part in the first round of financing.
As the first Chinese firm to invent SMS authentication to access Wi-Fi and the first to introduce national roaming Wi-Fi functions in the network, Exands continues to carve out a vertical wireless-service market. It has served a group of globally renowned brands including President Coffee (Which operates many Starbucks stores in the Greater China region), Haagen-Dazs, Bvlgari and dozens of top international luxury brands. Exands also sealed deals with local Chinese brands including Wanda Commercial Properties (which owns 133 shopping malls in China with 200+ million square feet of retail space), Heng Long Properties, Bank of Communications, and China Pacific Insurance and HaiDiLao Hot Pot.
"Exands gets paid by its customers from day one, usually leading consumer brands which care about the quality of Wi-Fi and consumers' in-store experience. Exands has contracts with hundreds of brands while thousands of Wi-Fi providers overwhelmingly compete on providing free Wi-Fi services to business customers," Guoming LU, Founder and CEO of Exands says. "Over one-fifth of the Chinese population uses our Wi-Fi service via Exands' network."
Technology innovation is the core competency of Exands. "Exands began its R&D for the Cloud based platform in 2010," said Qian QIANG, a managing director at ZEVC. "The cloud-based platform that Exands single-handedly developed is compatible with 38 different brands of Access Points, which also effectively manage hundreds of thousands AP devices in 200+ cities across China and thus can provide standard service."
Operating on a high-performance WLAN network provided by Exands ensures that brands can offer shoppers constant and seamless access to Wi-Fi in their outlets. With reference to CRM systems, Exands facilitates the ability to boost foot traffic, tailor service to their members and increase consumers' loyalty. Yimin FANG, an executive director in charge of Baidu's investment and acquisitions, said. "Exands sustains high volume traffic while its upgraded technology simplifies processes for shoppers, providing them with a better experience."
"In our vision as well as in our plan, Wi-Fi should offer a secure IT service that meets high-security standards to provide support and safety to consumers surfing the Internet, using an app and making payments through Wi-Fi," says Guoming LU, CEO of Exands, who has over 15 years of entrepreneurial experience in the IT industry. "Wi-Fi should be a core infrastructure that supports a total solution integrated with CRM, POS, ordering systems, warehouse management systems and more. It should increase enterprise operation efficiency, fuel business intelligence with insights, increase engagement of consumers, and ultimately add value for store owners."
Exands will speed up its expansion after signing new deals with dozens of new multinational brands. It is trying to set up strategic alliances with overseas partners and form links with global capitals. After the new round of fundraising, the company is also set to strengthen the tie-up with cloud computing players in the ecosystem to develop new functions to serve its clients.
Exands is a business-to-business wireless service provider that aims to enable interactions and engagement between brands and their consumers. It spearheaded a series of innovative moves in China's fast-growing information technology market. It is committed to providing both enterprises and consumers with simple, reliable and secured intranet and internet service by leveraging wireless technology.
For more information, please visit: www.exands.com