Exceed Schedules 2012 Second Quarter Financial Results Release for Monday, August 13, 2012 Earnings Conference Call and Webcast to be Held on Tuesday, August 14, 2012 at 7:00 am (Pacific) / 10:00 am (Eastern) / 10:00 pm (Beijing/Hong Kong)

FUJIAN, China, Aug. 1, 2012 /PRNewswire-Asia-FirstCall/ -- Exceed Company Ltd. (NASDAQ: EDS) ("Exceed" or the "Company"), the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, today announced that it will release its unaudited financial results for the second quarter ended June 30, 2012 after the US market closes on Monday, August 13, 2012.

The earnings press release will be available on the investor relations page of the Exceed website at http://www.ir.xdlong.cn.

Following the earnings announcement, the Company's senior management will host a conference call on Tuesday, August 14, 2012 at 7:00 am (US Pacific) / 10:00 am (US Eastern) / 10:00 pm (Beijing) to discuss the Company's 2012 second quarter financial results and recent business activity. The conference call may be accessed by dialing:


Toll Free

Toll

--   United States

1 866 519 4004

1 718 354 1231

--   China

800 819 0121


--   China (Mobile)

400 620 8038


--   Hong Kong

800 930 346

852 2475 0994

--   United Kingdom

0808 234 6646


--   International


+65 6723 9381

Participant Passcode

"EDS"


Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until Tuesday, August 21, 2012:


Toll Free

Toll

--   United States/International

1 866 214 5335

1 718 354 1232

--   China

10800 714 0386/ 10800 140 0386


--   Hong Kong

800 901 596


--   United Kingdom

0800 731 7846


Participant Passcode

11598457


Additionally, a live and archived webcast of the conference call will be available on the investor relations section of Exceed's website at http://www.ir.xdlong.cn.

About Exceed Company Ltd.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on NASDAQ under the symbol "EDS".

For further information, please contact:

Investor Relations (Hong Kong)
Mahmoud Siddig
Taylor Rafferty
T: +852 3196 3712
E: Exceed@Taylor-Rafferty.com

Investor Relations (US)
Bryan Degnan
Taylor Rafferty
T: +1 (212) 889-4350
E: Exceed@Taylor-Rafferty.com 

SOURCE Exceed Company Ltd.



RELATED LINKS
http://www.ir.xdlong.cn

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