OLD BROOKVILLE, N.Y., May 1, 2017 /PRNewswire/ -- Excelsior Wine Company, in collaboration with TLC Marketing Worldwide and Golfweek, is launching a promotion at www.mywinerewards.com/GranReserva from May 1 – July 31, 2017. Throughout the promotional timeframe, marked bottle neck hangers – to be found on wines within the Concha y Toro Gran Reserva collection – qualify participants to receive a $25 credit toward a round of golf at a participating course. In addition, customers will also receive a one-year digital subscription to Golfweek.
Furthermore, via sweepstakes, one lucky winner will be awarded the Grand Prize of one free round of golf (for a party of 4) each month for an entire year, which is a retail value of more than $3,000.
The program is active in all markets where Gran Reserva Wines are distributed nationwide and entry is available at www.mywinerewards.com/GranReserva starting May 1st.
"Golf is complementary to the Gran Reserva experience. A relaxing day on the course during spring is just the type of luxury that our wines represent in the lives of our consumers," says Anna D'Aloisio, Brand Manager at Excelsior Wines, whose year to date annual sales of Gran Reserva are up by more than 5%. "So we're thrilled to offer them the opportunity to enjoy a high-scoring wine as well as some leisurely tee time – two affordable indulgences."
Christopher Renna, Director of Business Development North America at TLC Marketing says, "You wouldn't typically go to the wine section of a retailer and find promotional innovation. That's why it's so great working with Gran Reserva – like us, they see the value in providing customers with experiences they love."
For full terms and more information about the program details, visit www.mywinerewards.com/GranReserva.
About Excelsior Wine Company
Headquartered in Old Brookville, New York, Excelsior Wine Company is an independent importing, sales and marketing venture established between Concha y Toro and its former U.S. importer, Banfi Vintners. Founded in July 2011, Excelsior Wines is wholly responsible for handling U.S. distribution of Concha y Toro's Chilean portfolio plus that of Trivento, its Argentine subsidiary, together with the California labels of Little Black Dress and Five Rivers from Concha y Toro's Fetzer Vineyards operation.
TLC Marketing specializes in motivating and driving consumer behavior through targeted high-value leisure and lifestyle incentives. In the last 25 years, TLC Marketing has launched more than 7,000 campaigns featuring experiential rewards including, but not limited to, family adventure activities, beauty treatments, fitness classes, cinema tickets, live event tickets, hotel stays, flights and more.
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SOURCE TLC Marketing