CLEVELAND, Nov. 23, 2015 /PRNewswire/ -- Nottingham Spirk, a leading consumer and healthcare innovation firm, today announced a free webinar for executives seeking to transform their companies by tapping into the direct-to-consumer healthcare products market. The program will help CEOs, CFOs CTOs and other leaders evaluate the opportunities for market disruption, and understand the key factors behind a "hit product" that generates multiple new revenue streams. Speakers will include John Nottingham, Co-President and Jason Ertel, Engineering Program Director, Nottingham Spirk, joined by SteveCashman, CEO of HealthSpot.
Participants can register for the program, which will take place Tuesday, December 8, 2015 from 1-2 pm EST, at http://bit.ly/1X9lwSU.
The webinar is one of several complimentary resources from Nottingham Spirk and its healthcare practice, InnovateMD™, to help large medical product companies, pharmaceutical manufacturers, and others penetrate the growing direct-to-consumer channel. IHS has projected that the global market for consumer medical devices will top $10 billion by 2017. In addition, insurers are often willing to pay for self-care products that reduce traditional medical costs such as hospital re-admission and urgent care.
The December 8 webinar will help executives:
- Move beyond their current hospital-centric model and identify opportunities to develop transformational products that meet consumer needs
- Understand top influencers of consumers' healthcare product purchasing decisions, based on a new Harris Poll for Nottingham Spirk
- Address critical considerations in blending consumer and healthcare innovation, with cost being central to market-entry success
- Develop the right processes, infrastructure and channel partnerships to speed products toward commercialization, and into consumers' hands
In addition, select webinar participants will have the option of a complimentary analysis of their company from the InnovateMD team. Nottingham Spirk associates will identify potential consumer opportunity categories that align with their business strategy, strengths and brand equity against their competitive set. All participants will receive a free new whitepaper, The Executive's Guide to Entering the Direct-to-Consumer Medical Market.
About Nottingham Spirk
Cleveland-based breakthrough innovation firm Nottingham Spirk is the innovator of wildly successful new businesses including: SpinBrush, Swiffer SweeperVac, Sherwin Williams Twist & Pour™, and HealthSpot®—the first telemedicine kiosk. Launched 44 years ago, Nottingham Spirk has developed over 1,000 commercialized patents that have generated over $50 billion in new revenue for industry leaders as well as fast-growth entrepreneurial firms. Through our proprietary Vertical Innovation™ approach, we handle every aspect of innovation under one roof, leading to significant time and cost efficiencies as well as ensuring confidentiality and intellectual property protection. To learn more about our collaborative approach and successes with our client partners, visit www.nottinghamspirk.com.
Contact: Ariane Doud, Warner Communications
(978) 283-2674 or email@example.com
SOURCE Nottingham Spirk