Executives from Pennsylvania's NOVA Bank Select Sorrento Pacific Financial as Broker Dealer for Investment Program Seamless bank-brokerage technology and focus on financial institutions cited as primary appeal

SAN DIEGO, Sept. 12, 2012 /PRNewswire/ -- Sorrento Pacific Financial, LLC, (SPF), a full-service broker dealer and Registered Investment Adviser providing customized investment, wealth management and insurance solutions to the financial industry, announces its newest full-service investment program client, NOVA Bank. SPF will provide broker dealer services to the regional bank's investment program in 11 branches in the Philadelphia and surrounding counties in Pennsylvania and New Jersey.

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Nova Bank's investment services are provided through its wholly-owned subsidiary, NOVA Financial Services, Inc., and include a variety of investment, insurance and planning services such as annuities, life insurance products, mutual funds, financial planning, 401(k) plan administration, and more. The bank serves more than 11,000 consumer and business banking clients across its footprint.

Dave Dietrich, senior vice president of community banking, spearheaded the broker dealer selection, and said he looks forward to NOVA's continued growth and success with SPF.   

"There are two main reasons we chose SPF," Dietrich explained. "First, we're really excited about SPF's technology solutions, something that we have been looking for. SPF provides the ability to link bank and brokerage relationships, providing the client a complete financial picture quickly and easily. Second, SPF is culturally aligned with our ideals, putting customers and relationships first."

Program Manager Steve Franke was brought on board to manage the program. He will be hiring two new financial advisors in 2012 to support and grow the client base.

SPF Chief Executive Officer Valorie Seyfert is equally optimistic about the new relationship. She says, "We understand the extensive research undertaken when selecting a new broker dealer and we are proud to have been chosen. NOVA executives were looking for specific strengths, and winning their business is a testament to our technology solutions and focus on financial institutions. We are excited to add another strong, community-based organization to our client roster, and we look forward to helping NOVA clients reach their investment goals."

About Sorrento Pacific Financial Services, LLC
Established in 2005, Sorrento Pacific Financial, LLC (Member FINRA/SIPC) is a full-service broker dealer offering customized investment and insurance solutions, training and program development support to the banking industry and the independent channel. Headquartered in San Diego, SPF works with banks and independent advisors throughout the country, providing expertise in key areas including retirement services, wealth management, and fee-based and insurance products for both individuals and business customers, and provides a fully-electronic account management system for advisors. For more information, call toll-free 888.805.5585, extension 7910 or 4410, or visit www.sorrentopacific.com.   

Media contact:

Lexy Haynes
760.230.2424
alexia@clearpointagency.com  

SOURCE Sorrento Pacific Financial, LLC



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