eXelate Grows Management Team: Adds Senior Analytics and Product Leaders to Powerful Roster of Executives The leading data marketing engine adds over 30 years of combined experience in analytics and product / media management from companies including x+1, Harte-Hanks, Grey Direct, Kantar Media, CMP Media and Yahoo!
NEW YORK, May 31, 2011 /PRNewswire/ -- eXelate, the engine that powers 20 billion real-time, privacy-compliant data connections each month for over 200 publishers and marketers reaching over 200M unique users in the U.S., today announced that Kevin Lyons has joined the company as Senior Vice President, Analytics and that David Lundell has joined as Vice President, Product Management.
As eXelate's SVP, Analytics, Kevin will be responsible for heading the vision and execution of the company's data mining, analytics and data optimization activities. Kevin joins eXelate from x+1, a leading technology company that leverages sophisticated statistical modeling to surpass traditional online marketing techniques, where he served as VP Analytics and Business Intelligence. In this capacity, Kevin strove to enable real-time decisioning as well as multichannel digital campaign management through analytics and optimization. Before x+1, Kevin spent over a decade as a Vice President responsible for web and marketing analytics at QualityHealth.com, a leading website providing consumer health news and information, and at direct marketing agency Harte-Hanks.
"eXelate is uniquely positioned to arm marketers, publishers and consumers with useful information when they need it most- turning data into knowledge," said Kevin Lyons, eXelate's new SVP, Analytics. "No other company can provide the level of insight into anonymous and transparent data transactions in quite the same way, which makes the possibilities for growth and innovation here incredibly exciting."
In his capacity as VP, Product Management, David Lundell will be responsible for driving overall product portfolio, roadmap, and innovation strategy for eXelate's DataLinX platform. Prior to eXelate, David served as the VP, Product Management at Kantar Media, a leading provider of multimedia analysis, insight and audience measurement solutions in over 50 countries, where he provided planning, analytics and reporting solutions for the world's largest media owners and agencies and worked with leading clients including Google, Microsoft, GroupM and Zenith. Before Kantar Media, David served as a producer for Yahoo! and CMP Media.
"I'm thrilled to be joining the team at eXelate," said eXelate's new VP, Product Management, David Lundell. "It's clear that the data-driven ecosystem is rapidly evolving, with publishers and data owners rightfully demanding more control over access to their audience information and a clear path to bottom line results. eXelate is the clear leader in delivering privacy-friendly solutions for data owners and I'm excited to have the unique opportunity to push our DataLinX solution to new limits."
"Kevin and David bring an extensive breadth and depth of experience to the eXelate team. Their expertise will enable us to continue delivering powerful, industry-leading data solutions," said Mark S. Zagorski, CEO of eXelate. "We look forward to working together to leverage their unique skills as we drive toward our core mission: to empower data owners with the best tools to manage, monetize and monitor their audiences."
eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month. We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management. Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy-friendly, advertising experience. For more information, please visit http://www.exelate.com.