Exhibit Surveys and Alliance Tech Form Strategic Partnership to Offer Measurement and Analysis Services to Event Industry
Partnership to Launch at HCEA Annual Meeting
RED BANK, N.J. and AUSTIN, Texas, June 21, 2013 /PRNewswire/ -- Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, and Alliance Tech, an Austin, Texas-based event technology solutions provider focused on business intelligence for tradeshows, conferences and events, today announced a strategic partnership that offers measurement and data analysis services to corporate event marketers , exhibitors and trade show organizers.
As strategic partners, Alliance Tech will provide its technology solutions to measure attendee preferences, behavior, feedback and social sentiment during events, and Exhibit Surveys will provide analysis, benchmarking and recommendations. The combined services will enable customers to make strategic, long-term, cross-platform decisions for marketing, sales planning and execution.
Alliance Tech offers a suite of solutions that utilizes technology—RFID, NFC, mobile, QR code and barcode scanning—to collect critical business intelligence for effective event measurement, sales enablement, and integration with marketing automation and CRM back-end systems. Exhibit Surveys is a leader and innovator in the field of event-industry research, with a complete range of measurement, research services, and consulting services. The company also maintains a comprehensive database of over 50 audience profile, activity and exhibit performance characteristic event industry benchmark statistics.
"Marketers understand the need for critical business intelligence to quantify success, justify budgets and enhance strategic and tactical event planning, but many lack the skill set or access to benchmarking data that allows them to take the appropriate next steps," says Art Borrego, CEO, Alliance Tech.
"We have been working with Alliance Tech for more than five years and are pleased to formalize the partnership," commented Jonathan "Skip" Cox, Exhibit Surveys, Inc. "Alliance Tech's data collection technology combined with Exhibit Surveys' strategic insights provides customers with the ability to offer a more complete story, which is vital for better business decision-making and increased ROI."
The strategic partnership will be formally launched during the Healthcare Convention and Exhibitors Association Annual Meeting in Austin, Texas, June 22-25, 2013 where representatives from Alliance Tech and Exhibit Surveys are presenting, and both companies will be exhibiting (Alliance Tech – Booth #823 | Exhibit Surveys – Booth 212.) Alliance Tech is also sponsoring the mobile event app for the conference. (www.hcea.org/page/2013amindex)
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit (www.exhibitsurveys.com) or call 1.732.741.3170. To download a free white paper, "Beyond ROI and ROO: Using Measurement to Enhance Decisions and Improve Exhibit Results," go to www.exhibitsurveys.com/whitepapers.
About Alliance Tech
Alliance Tech is a business intelligence solutions provider focused on technology and marketing metrics for tradeshows, conferences and events. The company was the first to offer an Intelligent RFID solution to track attendee interests and preferences at marketing events. Alliance Tech has extensive experience in successfully delivering event solutions for Intelligent RFID, NFC, mobile, QR code and barcode scanning to collect critical business intelligence for effective event measurement, sales enablement, and integrate with marketing automation and CRM back-end systems. (www.AllianceTech.com)
SOURCE Exhibit Surveys, Inc.
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