Expedia Releases New "Find Yours" Ads by Young Directors as Part of National Film Festival for Talented Youth Sponsorship
World's largest youth film festival showcases films by directors 22 and under
BELLEVUE, Wash., April 25, 2013 /PRNewswire/ -- Expedia.com®, the world's largest online travel agency, today announced that it will be a presenting sponsor at the 2013 National Film Festival for Talented Youth (NFFTY), the premier showcase of the best young directors – aged 22 and younger – from around the world. NFFTY is a festival put on by The Talented Youth, a non-profit organization founded in 2007. The 2013 NFFTY festival is taking place in Seattle, Washington, from April 25 through April 28, 2013.
Since Expedia and NFFTY's inaugural partnership in 2012, the relationship continues to evolve. On opening night, Vic Walia, Senior Director of brand marketing at Expedia.com will announce the company's role this year. Expedia and NFFTY have selected five filmmakers to create 30 and 60-second "Find Yours" videos, a series of stories as part of Expedia's broader campaign to demonstrate that every trip is unique, thereby putting personal relevance and emotion back into the travel space. The names of the filmmakers and the film titles are listed below.
- Ashton Kennedy: "Find Your Friendships"
- Gigi Saul Guerrero: "Find Your Second Chance"
- Joel McCarthy: "Find Your New Memories"
- Sean Drummond: "Find Your Awakening"
- Zack Bernstein: "Find Your Love"
"We believe that travel perfectly lends itself to great story telling" said Vic Walia, Sr. Director of brand marketing at Expedia. "Along with the NFFTY organization, we selected five talented filmmakers, who we believe can best showcase the transformative nature of travel. I am proud of the work and think it really complements the Expedia "find yours" TV advertising campaign."
Each of the filmmakers will be considered to potentially create an Expedia "Find Yours" commercial. Expedia encourages viewers to visit Expedia's redesigned YouTube page April 25 – May 10 to show their support and vote for their favorite NFFTY "Find Yours" film.
For this year's NFFTY festival, Expedia provided a travel fund for those who otherwise would not be able to attend. Thus far, Expedia has funded festival attendance for six people, traveling from as far away as South Africa, Norway, Greece and India.
Jesse Harris, the Artistic Director and Founder of NFFTY, said, "We are so excited to be working with Expedia again for this year's festival. Expedia has gifted travel to many talented filmmakers that wouldn't otherwise have been able to join us. We look forward to seeing what the filmmakers have put together for Expedia this year."
For more information about the Expedia Film Contest, please visit the Expedia media room or NFFTY, and be sure to follow along on Twitter @Expedia or #ExpediaNFFTY.
Expedia.com is the world's leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of vacations, flights, hotels, rental cars, resorts, cruises and in-destination activities, attractions, services and travel apps. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel. Whether you want to relax in Turks and Caicos, explore Myrtle Beach or spring ski in Vail, we know every trip and every traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. © 2013 Expedia, Inc. All rights reserved. CST # 2029030-50
Web site: http://www.expedia.com/
NFFTY is the largest and most influential film festival in the world for filmmakers age 22 and under. NFFTY 2013 sponsors include Volvo Cars of North America, Expedia, vitaminwater®, Chipotle and more. http://www.nffty.org.
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