LAS VEGAS, Oct. 7, 2013 /PRNewswire/ -- According to research by Aite group, mobile banking will grow 300 percent by 2016. Experian®, the leading global information services company, is announcing the launch of its mobile consulting practice to help organizations acquire, grow and protect customers in this dynamic mobile space.
Experian's Global Consulting Practice in North America now has the unique expertise necessary to provide analysis, powerful insight and valuable recommendations to help organizations navigate the evolving mobile landscape.
"The mobile space has become a complex challenge for many of our clients," said Shannon Lois, vice president, consulting, Experian's Global Consulting Practice. "With this in mind, we have established consulting services that will help our clients understand the opportunities to expand their mobile strategies and solutions to meet tomorrow's customer requirements."
The Global Consulting Practice will offer the following new consulting services to assist clients with mobile customer acquisitions and offer management:
Mobile customer acquisitions
Experian's business consultants will help organizations expand the front end of the acquisitions funnel to bring in more qualified customers and ultimately increase the rate of conversions by leveraging technology more effectively and eliminating redundant risk mitigation strategies.
Offer management and optimization
Consultants will help organizations in the mobile space develop card marketing programs. These strategies will allow clients to drive profitable growth through the delivery of relevant customer offers that align with their products.
Cherian Abraham is one of the senior consultants focused on the mobile market. With more than 15 years of experience, Abraham brings a deep understanding of the mobile and emerging payments industry, helping financial services and retailers develop strategies to increase market penetration as well as create customer-centric services for the digital channel.
"As financial services and retail sectors grapple with changing customer behaviors around mobile, Cherian will be able to help them in articulating and prioritizing strategies to acquire, grow and retain those customers in the mobile channel," said Lois. "His knowledge of both marketing and credit risk is invaluable to our clients because of his well-rounded support encompassing digital acquisitions, fraud and commerce, closed-loop loyalty programs and transactional marketing."
Prior to joining Experian, Abraham founded DROP Labs, a mobile commerce strategy and advisory practice focused on banking and retail. He is an adviser to ModoPayments, a mobile commerce platform provider. In addition to being a member of the editorial board at E-Finance & Payments Law and Policy, a UK-based legal journal, Abraham frequently blogs on mobile, emerging payments, fraud and risk-related topics. He also is a regular speaker at industry conferences and in online forums, as well as an affiliate analyst with the Yankee Group.
To learn more about Experian's Global Consulting Practice, go to http://experian.com/mobilegcp or visit Experian at Booth #513 at Money2020 on October 7th– 9th located at the Aria Resort & Casino in Las Vegas, Nev.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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