NEW YORK, Feb. 7, 2012 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies that help organizations target and engage their customers more effectively across both traditional and digital media, today announced that Marshall Stanton will lead the client management and delivery teams for Experian's Data Management Services group to deliver a continued high level of customer service.
This new role combines an in-depth knowledge of operations, project management, direct technical support, and the ever-important relationship management function that puts the client at the center of operations for an optimal, seamless and enchanting experience.
Stanton brings to his new role more than 20 years of operations, technology and marketing experience, as well as a solid understanding of the challenges faced by many marketers today.
"As companies embrace new technologies and cross-functional marketing, it's essential that all facets run smoothly," Stanton said. "Experian Marketing Services' extensive capabilities and client-centric approach to partnership offer clients innovative products and services that deepen customer loyalty and increase profitability. Having a central point to manage it all and simplify the complexity of data-driven marketing does just that while also enhancing the client experience."
Prior to joining Experian Marketing Services, Stanton held leadership and strategic development roles within Kaplan Higher Education and The Nielsen Company. While at Kaplan, he was responsible for the direction and management of all commercial applications and application services. At The Nielsen Company, he was vice president, Delivery Services for the North American Consumer business unit and worked closely with global brands such as The Coca-Cola Company, Kraft Foods, Procter & Gamble and Unilever.
"This newly created role and Marshall's expertise will ensure our clients remain at the center of our business and receive the personal attention necessary to maximize their marketing budgets and goals," said Jeff Lundal, senior vice president and general manager of Experian Marketing Services' Data Management Services group. "Stanton possesses a unique ability to understand the transformation of the marketing landscape and its impact on both our clients and their customers. We're excited to welcome him to the team and look forward to the positive results he will deliver to both Experian Marketing Services and our clients."
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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SOURCE Experian Marketing Services