NEW YORK, March 2, 2016 /PRNewswire/ -- Experian Marketing Services, a recognized leader in data-driven marketing, was awarded the top position — in a field of nine email service providers (ESPs) — by The Relevancy Group for product innovation and client satisfaction. In its recently released report, The Relevancy Ring — The ESP Buyer's Guide 2016, The Relevancy Group evaluated ESP companies according to the satisfaction of current clients and the company's ability to meet marketers' challenges and goals.
The report cites Experian as the largest ESP and praises the Experian Marketing Suite for its omnichannel marketing capabilities, having the most native functionality of all vendors evaluated. The report states, "Marketers that seek a strategic partner to provide a blend of services, data and technology across complex campaigns should consider Experian Marketing Services."
For the third year in a row, Experian® stood out in terms of client service. The report continues, "Clients named many aspects as the best parts of their relationship with Experian Marketing Services. One liked the responsiveness and commitment of their account management team. Another said the tool was the best, and another cited data capabilities and execution. The one thing all clients mentioned they loved about Experian Marketing Services is the partnership they shared."
Included in the report are The Relevancy Ring Client Satisfaction Awards, representing client feedback related to vendor excellence across myriad categories. Experian Marketing Services received multiple awards in the categories of Value, Usability, Campaign Execution, Account Management, Production Services, Omnichannel Marketing and Integration Capabilities.
"We're thrilled with this top ranking and believe it's a testament to the strength of our client partnerships and the talent of our people," said Ashley Johnston, senior vice president, global marketing, Experian Marketing Services. "This recognition also highlights the breadth and first-rate capabilities of the Experian Marketing Suite and the unique benefits we provide to leading brands around the world."
The Experian Marketing Suite is a cloud-based marketing platform that brings together Experian's customer recognition and linkage technology, consumer database, analytics and interactions-management technology. The platform also recently received top honors in five categories for the 2015 Email Marketing Awards presented by The Marketer Quarterly, as well as recognition by a leading industry firms for Digital Marketing Hubs.
For more information, download a complimentary copy of The Relevancy Ring — The ESP Buyer's Guide 2016.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry's highest-rated client services team and the world's largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
About The Relevancy Group
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing, TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG analysts have a minimum of 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early-stage companies where marketing and advertising intersect. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and Webinars annually, as well as publishing the digital magazine for marketers by marketers The Marketer Quarterly. Subscribe for free at http://www.marketerquarterly.com/.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.
We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the "World's Most Innovative Companies."
We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Experian Marketing Services
SOURCE Experian Marketing Services