Experian unveils Entity Linkage Service to help companies identify and grow commercial accounts New tool helps companies increase customer retention and segmentation, and improve marketing spend

COSTA MESA, Calif., July 22, 2014 /PRNewswire/ -- Experian®, the leading global information services company, today launched Entity Linkage Service, a new tool designed to help companies acquire qualified commercial accounts by identifying business owners and company decision makers within their current consumer customer base. By leveraging their existing consumer portfolios, companies using the new service can maximize the full potential of current relationships, improve customer retention and segmentation, and optimize marketing spend.

"In today's competitive business environment, many companies are exploring alternative ways to increase revenue while still keeping marketing costs at a minimum," said Laura DeSoto, senior vice president for Experian Business Information Services. "We've created Entity Linkage Service to help companies uncover new business contacts, while reducing customer acquisition costs. Given that these new contacts are also existing consumer relationships, companies will increase the probability of successful contact, improve customer lifetime value and more easily identify potential cross-sell and up-sell business opportunities."

Through a proprietary linkage system, Entity Linkage Service cross-references a company's consumer customer database with Experian's commercial and marketing repositories to provide as many as 10 active businesses associated with each consumer contact.

Additionally, each company leveraging the service can choose to receive firmographic data and/or commercial credit data on each linked business. This enables companies to target specific business accounts that represent the lowest risk and greatest potential revenue.

To learn more about Entity Linkage Service, visit http://ex.pn/1wSc5oG. For more information on Experian's other advanced business-to-business products and services, visit http://ex.pn/1lwMCAn.

About Experian's Business Information Services
Experian's Business Information Services is a leader in providing data and predictive insights to organizations, helping them mitigate risk and improve profitability. The company's business database provides comprehensive, third-party-verified information on 99.9 percent of all U.S. companies. Experian provides market-leading tools that assist clients of all sizes in making real-time decisions, processing new applications, managing customer relationships and collecting on delinquent accounts. For more information about Experian's advanced business-to-business products and services, visit http://www.experian.com/b2b.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:
Roslyn Whitehurst
Experian Public Relations
1 714 830 5578
roslyn.whitehurst@experian.com 
Twitter: @RozWhitehurst

SOURCE Experian



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