NEW YORK, Jan. 6, 2016 /PRNewswire/ -- Event Marketer yesterday announced the winners of the 2015 Experience Design Awards. Clickspring Design garnered the top honor for Best Permanent Corporate or Retail Installation for the Jack Daniel's White Rabbit Bottle Shop, located within the Jack Daniel's Visitor Center on the distillery grounds in Lynchburg, Tennessee.
As consumer interest in brown spirits continues to increase, more people are making their way to the Jack Daniel's distillery to see where and how their favorite elixir is created. Receiving over 250,000 visitors a year who "arrive as friends, and leave as family", it is a transformational place where passionate supporters from around the globe come to fulfill their dreams of visiting the home of the Jack Daniel's brand.
The Visitor Center provides a platform for launching and ending visitor tours.
The White Rabbit Bottle Shop was conceived of as a project that could provide an enhanced retail experience as well as self-navigated forms of brand engagement, carefully crafted in order to immerse visitors in the authenticity of Jack Daniel's whiskey. Clickspring's design solution puts into balance a variety of careful considerations including: history of place, evolution of the brand, process of whiskey production, a younger global audience, retail operations and the context of an existing building.
While this project was created by Clickspring Design, its success is indebted to the talents and collaboration of a larger project team including the Brown-Forman Jack Daniel's client, Jones Lang Lasalle, Tuck-Hinton Architects, Messer Construction, 1220 Fabricators, Trinity Video Communications and FotoFX!
The Event Design Awards recognize the best event and branded environments among this industry's top experience designers and innovators, and the award-winning projects reflect how the world's best creative studios are reinventing experience design across the industry. Full case studies, photos and videos of all the winners will be available in Event Marketer's February issue and online.
Clickspring is an award winning design firm based in New York City. The international creative practice is collaborative and multidisciplinary, supported by a bright and shiny (occasionally irreverent) team of designers artists, architects, and communication specialists.
Clickspring helps clients strategically grow and sustain their brands by shaping the environments where they engage with a target audience. When audience engagement is extended, the potential for emotional connection and brand loyalty increases, so every second of connection holds value and meaning.
It's about time.
Visit www.clickspringdesign.com for further details.
SOURCE Clickspring Design, Inc