Experticity Launches New Logo and Visual Identity System from ATTIK

Mar 04, 2014, 14:30 ET from ATTIK

SAN FRANCISCO, March 4, 2014 /PRNewswire/ -- Global creative agency ATTIK today announced its role in developing the new corporate logo and the complete visual identity system (VIS) for Salt Lake City-based Experticity, the company that's transforming retail commerce by building and rewarding expertise in the influencers customers turn to for advice on what to buy.  According to Experticity CEO Tom Stockham, the new identity launched on Jan. 1 across all of the brand's marketing channels, and has been very well received so far.

"We've evolved quite a bit as a company, and we needed a sophisticated identity with a human touch to represent the level of helpful expertise our brand represents," Stockham said.  "We knew ATTIK had a long history of exceptional brand work for top-tier clients, and we were delighted at how quickly they were able to comprehend our business."  So far the new Experticity branding has been executed in a new website, email campaigns, print collateral and in video work.

Associate creative director Stu Melvin led the project at ATTIK, working with many members of ATTIK's design and planning departments.  The team began by creating a platform to help Experticity effectively communicate with a wide range of audiences, including 1.5 million helpful experts, executives at hundreds of retail and product brands and the managers of 60,000 retail locations.  According to Melvin, the new VIS had two major goals:  projecting a memorable, human-centric brand identity reflecting the electric experience of interacting with a passionate expert; and accommodating the brand's need to be effective across all industries.

"The concept of the lightning bolt was retained from the previous identity," Melvin explained.  "The bolt is a powerful brand icon that we applied throughout the larger system.  From there, we incorporated a 'human touch' approach to key elements of the completed VIS by using texture on a warm color palette, handcrafted typography, playful illustrated iconography, and an optimistic style in our photographic elements."

To learn more about Experticity and experience the new identity, please visit

ATTIK ( is part of the Dentsu Aegis Network focused on developing integrated advertising, digital and branded experiences.  Specifically, the agency's expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories.  For inquiries, please call (+)1.415.284.2600.

About Experticity
Experticity is transforming retail commerce by building and rewarding expertise in the influencers customers turn to for advice on what to buy. Hundreds of the world's most respected brands, including Clarisonic, Dillard's, GoPro, REI, The North Face and UGG work with Experticity to identify and engage with these influential experts and build, track and reward their helpful expertise. Experticity has worked with hundreds of manufacturers, tens of thousands of retailers and hundreds of thousands of members already, enabling more customers to get the helpful expertise they need when making important buying decisions.