Tuesday, August 9:
- 10:30 a.m. – 11:20 a.m. – The Ultimate Playbook to Purchasing the Right Software – Make the Right Software Choice by Establishing Processes, Asking Questions and Engaging Staff, Chase Abbott, senior director, Sales, VinSolutions, video preview.
- 10:30 a.m. – 11:20 a.m. – Advertising that Influences! – Brand Messaging Strategies to Positively Influence Consumer Preference for Your Dealership, Howard Polirer, director, Industry Advancement, Cox Automotive, video preview.
- 2:00 p.m. – 2:50 p.m. – Turning Wholesale Sourcing Into Competitive Advantage – Stop Losing Precious Time Evaluating Auction Vehicles That Don't Work for Your Dealership, Majd Saboura, director, Wholesale Business Development, vAuto, video preview.
For additional information on these speakers, topics and the Digital Dealer 21 Conference and Expo at MGM Grand Las Vegas Hotel and Casino, visit http://digitaldealer.com/conference/.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises, Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
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SOURCE Cox Automotive