Exploragen Launches its First DNA-Powered App on Helix Marketplace

RANCHO SANTA MARGARITA, Calif., July 24, 2017 /PRNewswire/ -- Exploragen, a new DNA lifestyle company, launched its first iOS app available exclusively on Helix.com, an online marketplace of DNA-powered products that offer insights on nutrition, fitness, health, ancestry, family and entertainment.

Called SlumberType, Exploragen's new lifestyle app provides insights on the genetics of sleep and enables people to understand the way it is influenced by DNA. By analyzing four key sleep measurements – Chronotype, Sleep Quality, Sleep Onset Latency and Sleep Duration – the app helps users determine whether they are a morning or night person, how long it may take them to fall asleep, the duration and quality of their sleep, and how these may impact other areas of their lives.

Likewise, SlumberType also contains tools and trackers to monitor everyday behaviors that affect sleep. The app will be available on the Helix platform beginning July 24.

"Our bodies function at their best when we get the right amount of sleep. SlumberType will allow people to understand how their unique biology, combined with their daily habits and activities, affects their sleep patterns, so they can optimize their lifestyle for better sleep," said Exploragen co-founder and Head of Science Sara Riordan.

Exploragen was founded in 2016 by a team of veterans from the medical genetics industry with the vision of empowering everyone to gain meaningful insights from their DNA and use them to better their everyday lives. The California startup creates engaging DNA lifestyle apps that assimilate the knowledge from published, peer-reviewed scientific studies to deliver novel algorithms that utilize DNA to inform lifestyle traits such as sleep, caffeine metabolism and more. The company's next application will be released in coming months.

"We have established strong associations between genetic variants, lifestyle patterns and certain preferences," said Ron Andrews, Exploragen co-founder and CEO. "As the Helix platform gains widespread adoption and the science of personal genomics continues to evolve rapidly, so will our products. It's truly an exciting time for the world of genomics, and we couldn't be more thrilled to work alongside Helix during our journey of exploration."

About Exploragen
Exploragen is a DNA lifestyle company whose vision is to empower people to use insights from their DNA to make their everyday lives better.  Founded in 2016 by a team of veterans from the medical genetics industry, Exploragen makes fun and engaging apps which translate information from DNA into personalized insights for consumers to optimize their everyday lives.   Each app assimilates the knowledge from published peer reviewed scientific studies to deliver novel algorithms that utilize DNA to inform on lifestyle traits such as sleep, caffeine metabolism and more. To learn more visit www.exploragen.com/slumbertype. 

About Helix
Helix is a personal genomics company with a simple but powerful mission: to empower every person to improve their life through DNA. We've created the first marketplace for DNA-powered products where people can explore diverse and uniquely personalized products developed by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can integrate DNA insights into products across a range of categories, including ancestry, entertainment, family, fitness, health and nutrition. From profound insights to just-for-fun discoveries, Helix is here to help people live a fuller life. Helix is headquartered in the San Francisco Bay Area, and has a CLIA- and CAP-accredited Next Generation Sequencing lab powered by Illumina NGS technology, in San Diego. Helix was created in 2015 with founding support from Illumina, its largest shareholder. Learn more at www.helix.com.

Helix, the Helix logo and Exome+ are trademarks of Helix Opco, LLC. All other trademarks referenced herein are the property of their respective owners.

SOURCE Exploragen

Related Links

http://www.exploragen.com