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Exploring the Critical Components of Web Content for Your Small Business

May 22, 2013, 15:02 ET from PR Newswire Association LLC

NEW YORK, May 22, 2013 /PRNewswire/ -- As a small business owner, you can never underestimate the importance of customer loyalty and retention; both can be considered the backbone for any content marketing strategy.  Building customer trust through your business' site can prove difficult if your content isn't conveying the right message and doesn't engage your target audience.

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Founder of Interact Media and contributing author, Steve Lazuka, believes that without great web content your site will struggle to attract quality traffic, generate leads and make sales. In the latest article on PR Newswire's PR Toolkit, Lazuka provides four elements of content that help to provide value and build trust with your customer base. 

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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                   

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.


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