Explosion of Formats, Devices and Operating Systems Requires Multi-Format Content to Keep Pace
With 700 million smartphones and around 120 million tablets shipped in 2012, the dynamic publishing market almost triples by 2017
MOUNTAIN VIEW, Calif., Nov. 5, 2013 /PRNewswire/ -- Heightened demand for multi-format content, owing to the massive growth in the number of channels and enterprise emphasis on a bigger Web and social presence, is driving the global dynamic publishing solutions market. The weakening of print media also adds fuel to the market. However, as publishers seek greater functionalities at lower prices, vendors are challenged to boost profitability while growing market share. The global market is likely to witness tremendous innovation as tier II and tier III solution providers vie to compete with the top two vendors – Adobe and Quark, which account for nearly 70 percent of market revenues.
New analysis from Frost & Sullivan's Analysis of the Global Dynamic Publishing Solutions Market research finds market revenue is expected to reach $2.5 billion in 2017 from $878.4 million in 2012. The analysis discusses how evolving content publishing requirements, data management needs, and enterprise preferences for an integrated, organization-wide experience translate into new business opportunities for this market. The research features a market overview, external challenges (market drivers and restraints), forecasts and trends, product analysis, market share and competitive analysis, and a hot company watchlist, with the research covering North, Central and South America; Europe; the Middle East; Africa; and Asia-Pacific.
For more information on this research, please email Britni Myers, Corporate Communications, at firstname.lastname@example.org.
To offset the decline in revenues from the traditional print medium, publishers are turning their focus to digital publication, in turn creating opportunities for dynamic publication solution vendors. Dynamic publishing will continue to gain relevance globally as companies with numerous brands look to adopt a single unified information platform and update and disseminate information efficiently through various media, including eBooks, the Web, and mobile.
"The media and publishing industries paved the way for the integration of rich media, with websites becoming dynamic and magazines transitioning to eReaders," said Frost & Sullivan Digital Media Industry Manager Avni Rambhia (http://bit.ly/1czIhZn). "Following in their footsteps, industries including financial services, retail, manufacturing, and life sciences are employing dynamic publishing solutions to optimize enterprise communications and expand branded messaging."
Customers realize the importance of content re-use and availability across geographies. This accelerates the business case for dynamic publishing solutions as it enables enterprises to select technologies that fit their requirements and integrate with previously deployed systems. This allows organizations to avoid the circulation of out-of-date, brand non-compliant content and the updating of already existing content.
"While the ROI for a dynamic publishing solution varies with each deployment, efficiency will definitely improve as the time and effort that goes towards recovery of lost or misplaced work, discovery of redundant copies, and content repurposing drastically reduces," noted Rambhia.
Nonetheless, the lack of comprehensive content management processes and technologies poses a significant restraint to the uptake of dynamic publishing solutions. Often, these solutions are installed without a clear content strategy blueprint, leading to lower customer satisfaction and upsells. Hence, vendors should provide consulting services and develop comprehensive solutions to meet end-to-end client needs.
"Vendors must strengthen their product portfolio by acquiring companies with allied solutions such as translation and mobile-based offerings," added Rambhia. "Moreover, as formats, devices and operating systems multiply, vendors need to customize their solutions while keeping costs from escalating."
Analysis of the Global Dynamic Publishing Solutions Market is part of the Digital Media (http://www.digitalmedia.frost.com) Growth Partnership Service program, which also includes: Analysis of the Global Transparent Caching Market, Global Enterprise Content Management Market, and Analysis of the Global Consumer Video Devices Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Analysis of the Global Dynamic Publishing Solutions Market
Corporate Communications – North America
SOURCE Frost & Sullivan
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