COLUMBUS, Ohio, Jan. 27, 2016 /PRNewswire/ -- EXPRESS, Inc. (NYSE: EXPR) today announces the exclusive naming rights to Columbus' premier concert destination in the Arena District. Effective immediately, the venue, formerly known as the LC Pavilion, will be known as EXPRESS LIVE!
By naming the venue EXPRESS LIVE!, EXPRESS builds upon an existing four-year relationship with PromoWest Productions, the largest full-service, independently owned and operated Midwest entertainment company. The strategic union deepens EXPRESS' support for this live concert venue, which is a pop culture destination for touring artists, fans and EXPRESS customers alike.
"At EXPRESS we believe that fashion and music go hand in hand," said David Kornberg, President and CEO at EXPRESS. "EXPRESS LIVE! gives us another opportunity to engage EXPRESS shoppers and deliver an exceptional concert experience with the most relevant names in music today, in our hometown of Columbus."
"We've had an extremely successful partnership with EXPRESS over the last four years, which grew organically to include the venue's VIP Lounge and fan-focused events. We're looking forward to taking this next step," said Scott Stienecker, President and CEO of PromoWest Productions.
As the first indoor and outdoor concert venue in America, the new EXPRESS LIVE! features state-of-the-art lighting and acoustical systems. The location entertains over 300,000 people and hosts more than 110 events every year, including the upcoming Ellie Goulding, The 1975 and Vance Joy concerts.
Music plays an integral role in the identity and social interactions of EXPRESS shoppers, who follow an influx of artists on social media. Attending a performance at the newly named EXPRESS LIVE! venue offers the ultimate connection and experience for a true fan. EXPRESS will continue to partner with PromoWest Productions on customized programming and events.
About EXPRESS, Inc.: EXPRESS is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value, addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. EXPRESS merchandise is also available at franchise locations in the Middle East, Latin America, and South Africa. EXPRESS also markets and sells its products through its e-commerce website, www.express.com, as well as its mobile app.
Customers can get in on behind-the-scenes action by following @ExpressRunway on Instagram, @ExpressLife on Twitter, @Express on Snapchat and Facebook.com/EXPRESS #EXPRESSLIVE.
About PromoWest Productions: PromoWest Productions, having celebrated its 30-year anniversary in 2014, currently offers Columbus, Ohio, over 500 events a year at its venues EXPRESS LIVE! (formerly LC Pavilion), Newport Music Hall, The Basement and A&R Music Bar. In December 2014, PromoWest Productions purchased Bunbury Music Festival and Buckle Up Country Music Festival in Cincinnati, Ohio. After a successful Bunbury 2015, PromoWest will hold both Bunbury Music Festival, June 3, 4, & 5, and Buckle Up Country Music Festival, dates to be announced, in 2016. It will also hold the inaugural PromoWest Fest July 15, 16 & 17, 2016, in Columbus, Ohio. PromoWest opened the country's second indoor/outdoor concert venue, Stage AE, in downtown Pittsburgh in 2010. For more information on PromoWest, please visit www.promowestlive.com.
SOURCE EXPRESS, Inc.