Extended Stay America Shows Appreciation To Loyal Customers With Launch Of Extended Perks™

Extended Stay America Offers No Points Required, Instant Rewards Loyalty Program

Mar 18, 2015, 14:58 ET from Extended Stay America

CHARLOTTE, N.C., March 18, 2015 /PRNewswire/ -- Extended Stay America hotels – the largest owner operated hotel chain in the U.S. – today announced the official launch of its new loyalty program, Extended Perks, an exclusive program developed to recognize and reward members with instant savings. Extended Perks members will enjoy savings at Extended Stay America properties nationwide as well as with more than 150,000 top national and local merchants. Stepping away from the traditional point-based system, Extended Perks delivers the sense of exclusivity and privileges consumers expect from members-only programs, while delivering the instant gratification they desire.  

"Recognizing guests' passion toward saving, and their frustrations with traditional points based hotel rewards programs, Extended Perks is the answer to the un-met need of our loyal consumers," said Tom Seddon, chief marketing officer of Extended Stay America. "Each year, more than 3.5 million guests select our brand for their traveling needs. When developing the program it was important to establish a way to show our appreciation and loyalty, rather than making our guest earn points that often go unrewarded -- so we focused on the perks."

To achieve a greater scale of instant discounts and savings, "we sought partnership with Access Development -- America's largest merchant discount and rewards network," added Terry Atkins, Extended Stay America, senior director marketing communications. "The collaboration will create an enhanced user experience for our guests with greater savings potential."

Customers can join Extended Perks free of charge by going to ExtendedStayAmerica.com and start saving immediately through the website or the user-friendly mobile app that's  available for IOS and Android platforms. Once enrolled, participants gain exclusive access to incredible perks, including an instant 15% off next stay offer, preferred hotel status and expedited check-ins with guaranteed room preferences – as well as annual savings up to $2,500 on everyday purchases or to enhance future travel via weekly deals from hundreds of top dining, car rental, salon, retail brands and more.

For more information on Extended Perks, please visit extendedstayamerica.com.

About Extended Stay America

Extended Stay America, Inc., the largest owner/operator of company-branded hotels in North America, owns and operates 682 hotels in the U.S. and Canada comprising approximately 76,200 rooms and employs approximately 10,000 employees in its hotel properties and headquarters. The Company owns and operates hotels under the core brand Extended Stay America®, which serves the mid-priced extended stay segment, and other brands. Visit www.extendedstay.com for more information about the Company and its services.

About Access Development

For 30 years, Access Development has helped organizations connect with their customers and build revenue, loyalty and retention through custom rewards and discount programs. The company's discount network of over 300,000 merchant locations is America's largest, providing discounts of up to 50% on everyday items to millions of end users. For more information on Access, please visit www.accessdevelopment.com or follow us on Twitter and LinkedIn.

Media Contacts:

Erin Vogt | Christa Hudson
The Zimmerman Agency
(850) 668-2222 | ESA@zimmerman.com

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SOURCE Extended Stay America



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