2014

Extra® Dessert Delights® Announces Root Beer Float as Next Flavor Following Fan Flavorite Vote Extra gum fans vote more than 1.3 million times to select Summer 2012 flavor variety

CHICAGO, Nov. 16, 2011 /PRNewswire/ -- Extra® gum announced today that Root Beer Float will join the popular Extra Dessert Delights lineup as selected by gum chewers nationwide in the brand's Fan Flavorite Vote housed on Facebook.

The Fan Flavorite Vote began September 8, 2011 and was the first time Extra gum provided fans the unique opportunity to vote for  the next Dessert Delights flavor that they want to see on store shelves. Gum chewers chose between Lemon Square, Root Beer Float and Bananas Foster in the voting campaign which wrapped on November 12, 2011 with more than 1.3 million votes.  With 662,817 votes, Root Beer Float was the clear winner over Lemon Square and Bananas Foster, which had 363,389 and 360,731 votes respectively.

The winning flavor, inspired by an all-American classic, will be added to the mouth-watering Dessert Delights lineup of Orange Creme Pop, Apple Pie, Mint Chocolate Chip, Strawberry Shortcake and Key Lime Pie. Extra Dessert Delights gum is available at retailers nationwide for a suggested retail price of $1.19 (single, 15-stick Slim Pack®) and $2.49 (multi-pack with three, 15-stick Slim Packs). The new flavor is expected on-shelf at retailers nationwide in the summer of 2012.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate.  The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries.  Three of these brands – Wrigley's Spearmint, Juicy Fruit, and Altoids – have heritages stretching back more than a century.  Other well-loved brands include Doublemint, Life Savers, Skittles, Big Red, Boomer, Pim Pom, Winterfresh, Extra, Starburst, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Solano, Sugus, Lockets, P.K., Cool Air and 5.  Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia.  Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

©2011 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, Dessert Delights and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company. No purchase necessary. *For full rules and details on how to submit a request for free gum, visit www.facebook.com/extragum.

SOURCE Wm. Wrigley Jr. Company




Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.