EXTRACTABLE Completes Digital Strategy Engagement for the "Energy Upgrade California" Website
SAN FRANCISCO, March 6, 2013 /PRNewswire/ -- The California Center for Sustainable Energy (CCSE) chose EXTRACTABLE, an award-winning data-driven digital agency, to lead a comprehensive web strategy for Californian residents and small businesses. The strategy will be used to develop a new Energy Upgrade California™ website to help users learn how to manage their energy use and to help California meet its energy efficiency, clean energy and climate change goals.
EXTRACTABLE presented their research findings and recommendations to California state and local government agency stakeholders on February 25, 2013.
As part of the strategy engagement, EXTRACTABLE did an exhaustive discovery phase with CCSE that included interviews with 24 stakeholders, surveyed 200+ homeowners and renters, two site intercept surveys, one-on-one in-depth interviews with potential site users, and a review of 40+ tertiary websites to identify and share best practices. Additionally, a thorough search performance analysis was implemented on existing state energy websites, energyupgradeca.org and www.engage360.com, including a user ecosystem that was mapped to show success and break points in the customer journey.
"This was an exciting project as it can touch the lives of nearly every resident and small business in California," said Simon Mathews, the Chief Strategy Officer at EXTRACTABLE. "The challenge is to craft a strategy that meets the needs of a wide variety of California residents and small businesses that are looking for ways to manage their energy use with diverse actions such as saving energy or installing solar panels. These are just the kinds of thorny strategic problems that we love solving."
CCSE will use the recommendations to guide the creation of a new Energy Upgrade California™ website to launch by the end of the year.
The California Center for Sustainable Energy is an independent, nonprofit organization that accelerates the adoption of clean and efficient energy solutions via consumer education, market facilitation and policy innovation. For more information and workshop listings, visit www.energycenter.org or call 858-244-1177.
EXTRACTABLE is an award-winning, data-driven digital agency that develops innovative business and marketing platforms. EXTRACTABLE delivers personalized, responsive, and deeply engaging experiences and campaigns, which yield breakthrough results. EXTRACTABLE clients include Visa, Micron, FedEx, GoPro, Symantec, Leapfrog, and Blue Cross Blue Shield. Founded in 1999, EXTRACTABLE is a privately held agency based in San Francisco, CA. For more information, please visit www.extractable.com or follow us on Twitter @extractable.