MINNEAPOLIS, Oct. 17, 2016 /PRNewswire/ -- Featured speaker Eve Turow Paul will address the impact on ag from a rising generation of consumers at next month's Oilseed & Grain Trade Summit where she will present, "Millennial Food Behavior and What It Means for the Ag Supply Chain." This 11th annual event, to be held November 15-16 at the Hyatt Regency Minneapolis, also will feature John Corbett of aWhere, who will focus on the effects of weather on ag, and Bill Lapp of Advanced Economic Solutions, who will present the outlook for ag for 2017.
Turow Paul, a consultant with ETP Insights, LLC, and author of "A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food," will use her years of research with this age group to outline how their choices will impact the ag supply chain.
"Millennials are calling for transparency to build trust [in the food system], looking to know every single part of the process from how the crops are cultivated, what food safety measures were taken and more," said Turow Paul in a recent podcast. "This constant drive and need to uncover the behind-the-scenes story will mean that the status quo of agriculture is not going to be acceptable anymore. This presents immense opportunity for the food industry and farming community."
Joining Turow Paul in discussing disruptors in ag will be speaker John Corbett, president and CEO of aWhere, Inc., who will address the consequences of weather on the ag supply chain. Through precise examination of proprietary analytics, Corbett will provide unprecedented insights on:
1. What can be learned from the 2016 weather and production patterns in China, Europe and the U.S.?
2. What is the current status of soybean and corn crops in Brazil and Argentina, and what are the expectations for 2017 based on recent data?
3. How can the sector leverage better forecasting of long-term climate and weather trends in preparation of increasing extreme weather conditions?
Complementing the predictions for the weather's impact on agriculture, presenter Bill Lapp, president and founder of Advanced Economic Solutions (AES), will address the ag outlook for the oilseed and grain markets for 2017. He will highlight the key areas of supply and demand as well as the implications for trade and prices following the 2016 U.S. harvest. Lapp has been a featured speaker at numerous national forums, including the restaurant industry's semi-annual Supply Chain Management conference and the USDA Annual Outlook conference.
Representatives from more than 70 industry-leading businesses are expected to attend the Oilseed & Grain Trade Summit (OGTS), hosted by HighQuest Group. Participants include those from across the oilseed, grain and feed value chain – from buyers, traders and merchandisers to processors and providers of transportation/logistics services.
HighQuest Group, based in Danvers, Mass., is a strategic advisory, conference and media company serving corporations, financial investors and governments across the global food and agribusiness value chains. www.highquestgroup.com
Michelle Pelletier Marshall, 978.887.8800, x117
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SOURCE HighQuest Group