WEST HOLLYWOOD, Calif., Feb. 22, 2017 /PRNewswire/ -- FabFitFun, the leading full-size lifestyle product membership service, in collaboration with celebrity makeup artist Joey Maalouf, announces the launch of the ISH Anniversary makeup collection. In celebration of the first anniversary, the fresh and innovative makeup line that redefines authentic beauty introduces 10 new products including: ISH Gold Bomb, ISH Shadow Stick and ISH Shimmy Shadows, ranging in price from $18 to $30.
"I am so excited to celebrate the 1st year anniversary of ISH with this incredible new collection," notes Joey Maalouf, "I developed Gold Bomb so that everyone can have fun with shimmer — whether it's just a hint or full on glam. The Shadow Sticks and Shimmy Shadows are amazing, so simple to apply and right on trend. ISH is all about makeup that's fun and easy. I can't wait for the reaction."
Staying true to the core of both brand's philosophies, FabFitFun and ISH collectively deliver fans and engaged members makeup that is not only fun and approachable, but also inspiring – as demonstrated through consumers' delight in sharing the brand's namesake and message of self-confidence, #IMSMOKINGHOT, through rave reviews and social media praises.
In March 2016, both FabFitFun and Maalouf unveiled ISH's debut product to overwhelming success by introducing a new way of contouring with the ISH Contour Kit. Comprised of the highest quality products, the kit is made with cruelty-free ingredients and is available in two color palettes: light/medium and medium/dark.
With incredible interest from both the FabFitFun members and industry community, FabFitFun and Maalouf followed up shortly after with the line's second product in fall 2016, the ISH Face Primer. The primer features a lightweight, silicone-free formula that can be worn alone or under makeup and not only nourishes skin while keeping makeup on lock, but also provides a quick-drying moisturizer that gives skin a soft-focus finish.
Katie Ann Rosen Kitchens, Co-Founder and Editor-in-Chief, states of the new collection: "The enthusiasm around ISH has been pretty incredible. FabFitFun members have the opportunity to purchase the new anniversary products in our exclusive, add-on pre-sale (available only to FabFitFun subscribers) and they are a huge hit. And of course, the reviews on both the primer and contour kit continue to be exceptionally great. The products really deliver and we love that we are spreading a message around confidence and positivity in the beauty space. All of the credit goes to our amazing team lead by ISH's creative director/genius Joey Maalouf and FabFitFun's uber-talented head of product development Gina Kohler."
The ISH 1st Anniversary Collection delivers multiple additional key hero products to complement the existing range, offering up fans a more comprehensive collection, starting with the ISH Gold Bomb, which can be used to highlight or for an all-over golden glow and includes skin conditioning ingredients like Sunflower Seed Oil, Shea Butter, and Coconut Oil. The Gold Bomb can be applied to eyelids, cheeks, lips, and body for the perfect shimmer.
The easy-to-use and blendable ISH Shadow Sticks, which can be applied directly to eyelids, contain ingredients for long-lasting wear and comfort. From a hint of color to a coat of metallic shimmer, these are available in four shades: Chocolate, Bronzie, Goldie and Rustie.
ISH Shimmy Shadows, gorgeous, highly metallic, foil shadows that make the eyes pop, round out the Anniversary Collection, and are available in five shades: Get Low, Disco Ball, About Last Night, Party in Pink, and Champagne Campaign. These shadows can go from subtle to full-on shine, and can be easily applied to eyelids with an eyeshadow brush or with fingertips for a fun, dramatic effect.
ISH has continued to position itself as the leading digital, direct-to-consumer beauty brand offering high quality products and unrivaled customer service to its network of celebrity and consumer fans. Please visit www.ish.co for purchasing inquiries and to learn more about the complete ISH Anniversary Collection.
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun inspires women to lead happier, healthier lives through product and brand discovery. Its flagship subscription service, the FabFitFun box, delivers a curated collection of products across lifestyle categories – beauty, fashion, wellness, fitness, home, technology and beyond – each season. Members receive over $200 in full-size products for $49.99 and are embedded in a community dedicated to discovery and self-betterment. Join FabFitFun by visiting fabfitfun.com.
About Joey Maalouf:
Celebrity hair and makeup artist, Joey Maalouf, has coiffed and painted the faces of A-list celebrities, top-notch designers, and runway supermodels, proving that he is a one-man glam squad. Celebrity clientele include Rachel Zoe, Molly Sims, Jessica Alba, Diane Von Furstenberg and more. In February 2015, Maalouf created The Glam App, a highly sought after, on-demand beauty app that offers quick, on-the-go beauty service bookings directly at your fingertips from mobile devices. Maalouf's most recent endeavor includes serving as FabFitFun's Beauty Advisor and ISH collaborator. Maalouf's artistic ingenuity and infectious personality, coupled with his keen ability to organically interpret a client's vision, have cemented his name as one of the beauty industry's elite.
Media Contact: Carmela Feliciano | The Narrative Group
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