fabric Selects Ticket ABC's White Label Ticketing and Venue Management Solution

LONDON and DUBLIN, August 19, 2010 /PRNewswire/ -- fabric, London's premier nightclub, has selected Ticket Text's white label ticketing and venue management solution, Ticket ABC, to power its online ticketing function.

Customers buying tickets for FABRICLIVE, fabric's eponymous Saturday night showcase and WETYOURSELF can now do so through the club's branded online ticketing and venue management solution.

fabric's Managing Director Cameron Leslie commented, "We've been looking at taking our ticketing function in-house for a while and Ticket ABC is the most complete solution that we've ever seen. Without paying any upfront costs, we were able to get a customised branded ticketing solution that enables us to put tickets on sale, control pricing and get immediate access to the customer data as soon they purchase the tickets."

Ticket Text's founder Mark Mc Laughlin commented, "We are delighted that fabric has selected Ticket ABC to power their online ticketing and venue management. They are one of the strongest music brands in the world that consistently innovate to give their customers the best possible clubbing experience and we are proud to be associated with them."

Cameron Leslie added, "The aspect of Ticket ABC that excites fabric the most is that the solution evolves and develops based on the feedback of the clients using it. We have over 50,000 fans on Facebook and recognising that Ticket ABC added the functionality enabling us to post to our newsfeed so that all those fans know as soon as we put an event on sale. This makes a real difference to the promotion of an event when you take your ticketing function in-house."

About fabric

Located opposite Smithfield's historic market and close to London's Farringdon Tube Station, fabric has been London's premier club for 11 years. FABRICLIVE is a Friday night soundclash, touring all tempos from hip hop through dubstep and drum & bass to indie and electro. fabric's Saturday nights showcase underground DJ talent, internationally-renowned electronic music legends, and accomplished live acts helmed by residents Craig Richards and Terry Francis. Sunday nights (and Monday mornings, consequently) in London have been irrevocably changed since September 2007, thanks to the notorious, unstoppable Wetyourself crew.

About Ticket ABC

Ticket ABC is a new white label mobile ticketing and venue management solution for venues, promoters, artists and brands. There are no upfront or annual maintenance costs, all customer data is owned exclusively by the client, both the client's site and e-tickets can be branded to look like venue or artist's own site

For further information Contact: Ticket Text: Mark Mc Laughlin - +353-1-678-7558; fabric: Oli Marlow - +44-207-336-8898 - Email: [email protected] Ticket ABC: Email: [email protected]

SOURCE Ticket ABC and fabric