SAN LEANDRO, Calif., May 10, 2017 /PRNewswire/ -- Face Reality, the acne treatment authority dedicated to the professional market, announces the appointment of David Valenzuela as Chief Executive Officer. Mr. Valenzuela will be responsible for all aspects of the Face Reality business.
"I am excited to join the Face Reality team," says Valenzuela. "With a unique space in the market and platforms in wholesale distribution as well as flagship treatment clinic, we are building a devoted customer base. For over ten years, our certified professionals have been offering acne-sufferers astounding results with the Face Reality managed care approach to treating and clearing acne, without the use of harmful prescription drugs."
Prior to joining Face Reality, Valenzuela held the position of Global Vice President at COSMEDIX, a global skincare company. At COSMEDIX, he led sales and marketing teams through a rebranding effort in January 2016. During his tenure at COSMEDIX, Valenzuela launched their global e-commerce training platform, introduced COSMEDIX to specialty retail channels and shifted the brand's orientation to a more consumer-centric strategy, globally building upon the brand's professional legacy.
"David is a senior executive with more than 20 years of broad-based experience with a demonstrated record of achievement in building and growing companies," says Laura Cooksey and Patrick Romani, founders of Face Reality. "Early on in his career he helped develop and grow the Aveda and dermalogica brands and we are looking forward to working with him to grow the Face Reality brand."
About Face Reality
Our mission is to change the way acne is treated by the medical community; to make current typical protocol of antibiotics and isotretinoin obsolete. Face Reality offers extensive training to estheticians around the globe. Our results have shown that prescription drugs are unnecessary in at least 90% of cases. Face Reality clients see their acne controlled successfully by a combination of using non-prescription topical Face Reality products along with treatments and lifestyle adjustments.
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SOURCE Face Reality