Facebook Advertising Expert Perry Marshall Challenges Recent Forrester Research Claim of Social Media Giant's Marketing Inefficacy
Author of world's best-selling books on Google and Facebook predicts Facebook will triple its revenues by August 2015
CHICAGO, Nov. 1, 2013 /PRNewswire/ -- "I predict Facebook's revenue will triple by August 2015," says Perry Marshall, author of the world's best-selling books on both Google and Facebook advertising. "Facebook is the only company that is monetizing mobile advertising effectively. Forrester is surveying the wrong people and is 150% wrong about Facebook."
Nate Elliott of Forrester Research posted an open letter to Mark Zuckerberg on October 28, trumpeting his conclusion that "Facebook creates less business value than any other digital marketing opportunity ... Don't dedicate a paid ad budget for Facebook."
Marshall, author of "The Ultimate Guide to Facebook Advertising," says, "At the beginning of 2013, I would have entirely agreed with Forrester. I was vocal about my disappointment with Facebook. But Facebook has made dramatic improvements to its advertising platform. Marketers are enjoying a bonanza with Facebook advertising, in many cases getting lower cost per new customer than any other online ad platform, including Google AdWords, banner ad networks and email."
He continues: "It's no secret, 1-2 years ago, many large companies tried Facebook and abandoned it. General Motors is a prime example. I don't know who Forrester is talking to - probably Fortune 500 and Fortune 1000 companies. But large companies are generally the last to embrace innovative advertising models and they're the last people you should ask.
"Facebook has dramatically improved their targeting. In particular, Facebook 'Likes and Interests' are now combined with Big Data that accurately indicates interests in hundreds of product categories, and accurate demographic and psychographic information. Facebook is also advertising in the news feed of mobile phones, and those ads work very well.
"People are paranoid about privacy but marketers aren't trying to invade anyone's privacy. All we care about is not wasting our money by advertising to disinterested people.
"Facebook's early efforts were dismal but they've caught the scent. The next two years will be tremendous for both Facebook and their advertisers."
About Perry Marshall
Perry Marshall's Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $2000 per hour he's one of the world's most expensive and sought-after marketing consultants.
Marshall has published thousands of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords (Entrepreneur Press, 3nd Edition 2012), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and The Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2011).
Contact: Lorena Ybarra, Perry S. Marshall & Associates, +1-847-975-9587, Email
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