Fairway Market Takes Kosher Catering to a Whole New Level


Oct 11, 2013, 09:00 ET from Fairway Market

NEW YORK, Oct. 11, 2013 /PRNewswire/ -- Maximizing its more than 80 years of experience and capitalizing on what is arguably the largest selection of kosher grocery products in the country, Fairway Market (NASDAQ: FWM) unveiled today a new 84-page kosher catering menu to make any gathering – from weddings, B'nei Mitzvahs, Kiddushes, and holiday and Shabbat meals to Super Bowl parties, business lunches, brunches, and simple get-togethers with friends – delicious, healthy, and all under the internationally-recognized and trusted supervision of KOF-K.

The menu, (http://www.fairwaymarket.com/files/catering/fairway-kosher-catering-menu-2013-final.pdf), a veritable encyclopedia of the best-of-the-best from Fairway's world-class kitchens, is available in each of Fairway's 14 stores in New York City, Long Island, New Jersey, Westchester, Rockland, and Connecticut.

And no matter the occasion, Fairway's Kosher Catering is a one-stop shop, offering not just the most scrumptious and diverse food selections, but also full catering service, including staffing, linens, floral design, and other party equipment rental needs. There are also specialized savings offers for synagogues, and gift card programs to support fundraising and non-profit organizations. In addition, Fairway, with its powerful marketing arm, can help these synagogues and organizations with their outreach efforts to ensure that they achieve their goals.

"Fairway has attained an unparalleled track record in the kosher food world over the past three-quarters of a century," said Herb Ruetsch, Chief Executive Officer of Fairway Market. "Now, we are building on this record by creating long-term catering relationships with individuals, organizations, synagogues, and companies in the tri-state area. Our team will hand hold customers through the entire process, from giving guidance on food selection to providing party rentals and service. And, of course, the food prepared by our world-class chefs is plentiful and simply delicious."  

The menu choices are structured so individuals can create their own bill of fare or select from the many themed packages, including Asian, Latin, Israeli, Italian, and Deli, for their special occasion, program, observance or celebration. In total, it is an enticing array of hors d'oeuvres, entrees, desserts, breads and beverages that are available from Fairway Market's world class kosher catering kitchens.

In fact, Fairway Kosher caters to parties from five to 500 people and is already the exclusive for Temple Beth Torah on Long Island.  Its meat menu features traditional favorites such as triple decker New York deli sandwiches and deli platters with moist or lean pastrami and house cooked tongue. 

There are also have modern offerings such as the Latin dinner package with beef fajitas and "pollo a la brasa," and the Game Day packages with bruschetta chicken heroes and house made potato chips, antipasto platters, BBQ brisket latke bites, Argentine skirt steak with chimichurri sauce and exceptional sushi and sashimi with Miami sunshine and Red Ocean rolls.  For dairy, Fairway offers its signature hand-sliced smoked salmon, whitefish, sable, baked salmon, together with its famous bagels, as well as inventive dishes such as black cod with wild mushrooms and lemon Beurre Blanc, and an artisanal cheese board with guava gelée served on a slate tray.

For birthday and other parties, there are packages with everything from crudites to short rib sliders to mini pastries to three-foot heroes and chicken wings. Breakfast meetings can be more memorable with Texas-style challah French toast, blintzes and quiche.

"We have carefully crafted choices for all taste buds, from traditional foods for weddings, Kiddushes, baby namings, Shabbat dinners, and the like, as well as more contemporary foods for Super Bowl gatherings, birthday parties, brunches, business lunches or just evenings with friends," said Rebecca Martin, catering director for Fairway. "This is an outstanding and comprehensive menu that our kosher customers will love."

"To be able to offer such a wonderful and varied catering menu to our kosher customers throughout the year, and not just at holiday time, is a very exciting venture for Fairway," said Ruetsch "We take great pride in our efforts to serve the community with high quality kosher meats, bakery goods, private label products and so much more."

For the biggest food holiday of the year, Fairway will host a kosher Thanksgiving food sampling in the Westbury, Stamford, and Paramus stores from 11 am to 3 pm on Sunday, November 3. Customers can taste candied sweet potatoes, butternut squash soup, apple cranberry challah stuffing, roasted Empire kosher turkey and more. The complete menu and ordering instructions will be available online at www.fairwaymarket.com on November 1.  For more information, contact Rebecca Martin, director of catering, 917-734-9269 or Rebecca.Martin@FairwayMarket.com.  To place orders, call Jack Wasserman, manager of kosher catering, 917-843-1918, or email koshercatering@fairwaymarket.com

For information on Fairway's giving priorities, visit www.fairwaymarket.com/fairwayinthecommunity

About Fairway Market

Fairway Market (NASDAQ: FWM) is a high-growth food retailer offering customers a differentiated one-stop shopping experience "Like No Other Market".  Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural, and organic products, prepared foods, and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries.  Fairway is headquartered in New York, New York. For more information go to www.fairwaymarket.com

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and make pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995; Forward-looking statements involving known and unknown risks and uncertainties and other factors that may cause Fairway's actual results in current or future periods to differ materially from forecasted results.  Food retail is a large and highly competitive industry, and Fairway's business involves many risks and uncertainties, including, but not limited to: our ability to open new stores on a timely basis or at all; our ability to achieve sustained sales and profitable operating margins at new stores; the availability of financing to pursue our new store openings on satisfactory terms or at all; our ability to compete effectively with other retailers; our ability to maintain price competitiveness; the geographic concentration of our stores; our ability to maintain or improve our operating margins; our history of net losses; ordering errors or product supply disruptions in the delivery of perishable products; restrictions on our use of the Fairway name other than on the East Coast and in California and certain parts of Michigan and Ohio; our ability to retain and attract senior management, key employees and qualified store-level employees; rising costs of providing employee benefits, including increased healthcare costs and pension contributions due to unfunded pension liabilities; our ability to satisfy our ongoing capital needs and unanticipated cash requirements; and other risk factors detailed in our filings with the Securities and Exchange Commission ("SEC"), and available at the SEC's website at www.sec.gov, You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement.  The forward-looking statements made herein speak only as of the date of this press release and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Contact: DKC Public Relations, Marketing & Government Affairs Bruce Bobbins / 212 981 5190 Susan Graziano / 212 981 5130 Gary Baronofsky/ 212 981 5140

Investor Contact: Fairway Group Holdings Corp Nicholas Gutierrez Manager of Finance & Investor Relations (646) 616-8103

SOURCE Fairway Market