"Our customer response to the private label Everyday Sexy Bra Collection is overwhelmingly and increasingly positive. The product has received rave reviews, new shoppers are becoming a part of our customer base, and returns are below industry averages," states Chad Horstman, Yandy's Founder and CEO. "It's an exciting time at Yandy and we look forward to hearing the feedback from customers regarding the new fall styles."
The Everyday Sexy Bra Collection offers a highly fashionable and affordable selection, allowing women to refresh their lingerie wardrobe each season while also reflecting their unique personality. This season, Yandy's colors and designs reflect all of the colors and energy of the season while maintaining the same great price point and comfort level. The bralette, still a popular favorite for those embracing the athleisure trend, will find new, comfort fit styles in a great color assortment.
"Yandy really strives to listen to its customers and respond with new designs that meet their needs. This season, we have added a new, soft, seamless edge t-shirt bra that provides extra comfort during travel and long days, or simply adds a staple piece to a woman's lingerie wardrobe," says Pilar Quintana, Vice President of Merchandising at Yandy.com.
The Fall Yandy Bra Collection features 35 new and unique designs in a variety of colors that are available in sizes 34A to 38D. Special promotions for the launch include two for $20 bralettes or $12.95 each, sized bras for $15.95 or three for $33 and panties retailing at $7.95 or five for $20.
Key product styles include:
- Back At It Bralette – Soft triangle cups with removable pads, halter straps, an elastic underbust band, and a multi-strapped crisscross back. Available in grey and burgundy.
- Halter At Me Bra – Edgy push-up bra with underwire cups, a floral lace underbust band, removable straps, back closure and removable cage neckline with halter straps. Available in black and burgundy.
- French Twist Bra – Push-up, underwire demi cups with a floral lace overlay, removable straps, satin lace-up detailing with a bow accent, a sheer lace underbust band with scalloped trim, and a back closure. Available in black, pink, aqua and beige.
- Kissing In Cage Bra – Flirty push-up bra with underwire demi cups, removable straps, a lace underbust band with a scalloped trim, strappy side panels, and a back closure. Available in pink, blue, and black.
- Little Thrills Multi-Way Bra – Underwire demi cups with a soft, contrast lace over lay, a satin bow accent, removable straps, a scalloped underbust band, and a back closure. This bra can be worn as a strapless, halter, asymmetrical back, crisscross back straps, or one shoulder. Available in black, blue/white, and grey/pink.
- The Claudia Longline Bra – Underwire push-up bra with a delicate white floral lace, sheer underbust band, a satin bow accent, and back closure. Available in blue and pink.
- More Amore Bra – Romantic push-up underwire bra with a lace overlay, satin bow accent, and back closure. Available in black, blue, and pink.
- Smooth Elegance Bra – Comfort fit, t-shirt bra with smooth, seamless edge technology, soft push-up cups, lace detailing and a back closure. Available in purple, blue and grey.
- Strap Queen Bra – Edgy push up bra featuring a multi-strapped harness neckline, adjustable straps and back closure. Available in blue, burgundy and black.
Each bra comes with a "Fit Guarantee" that allows for returns up to 30 days after purchase, no questions asked. Yandy went one step further to ensure each customer receives the correct size bra by providing a step-by-step bra fit video tutorial to help shoppers learn how to measure themselves easily and accurately.
For more information about Yandy's new collection, visit www.yandy.com/bras .
About Yandy.com: Yandy.com is one of the world's largest online retailers of women's lingerie, sexy Halloween costumes, swimwear, rave wear, hosiery, and dresses. Founded in 2005, Yandy boasts more than 40,000 stylish and affordably priced products that are always in stock, allowing for quick, same-day shipping. Designated as a Google Trusted Store, Yandy prioritizes unrivaled customer service and a commitment to ensuring that every customer receives a safe and secure online shopping experience. Yandy prides itself on selling items for every shape and size. At Yandy, every customer can #BeSexy.
Media contact: Maggie Davis
The Bromley Group
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