Family Christian Launches Second Exclusive Brand: "Small But Mighty"

GRAND RAPIDS, Mich., Sept. 6, 2016 /PRNewswire/ -- Inspired by Miguel, a young boy from the Dominican Republic wearing a superhero cape, Family Christian is proud to announce today that the company is launching a second, completely exclusive child-inspired brand: Small but Mighty. It joins the Cupcakes and Jesus brand launched last month with the goal of empowering young people.

The Small but Mighty line was inspired by a Family Christian mission trip, where Miguel brought food and water to hardworking volunteers, all while wearing a handmade superhero cape. The brand showcases the positive influence kids can have on the world around them, no matter how little they are. With a nod to classic comic book themes and colors, Small but Mighty helps families reinforce the personal strength of children along with the superhero like strength that their faith provides.

"The essence of this brand is that through God's power we can do great things – and that is exactly what Miguel demonstrated," said Martin Schoenborn, Creative Director and Lead Designer of the Small but Mighty line. "Children have the power to change the world; they just sometimes need their faith and adults to remind them of that."

The product line is also inspired by Matthew 28:20 which reads, "I am with you always." The tagline "Use Your Powers for Good" is printed on many of the products and reminds kids that although they are small … they are mighty with God's help! Products in this line include apparel, capes, blankets, pillows, storage cubes, lamps, decor and sleeping bags. Items will retail from $6.99 - $49.99.

Small but Mighty products are now available in Family Christian stores around the country and online at www.familychristian.com.

About Family Christian
Located in the United States, Family Christian is the world's largest Christian-focused retailer. The nonprofit organization has approximately 250 stores in 36 states. The organization offers a variety of Christian-themed merchandise, including apparel, Active Faith athletic wear, Bibles, books, home decor, art, gifts, DVDs, kids' products and music. In addition to its physical stores, Family Christian provides consumers with access to all of these resources through www.familychristian.com, its eCommerce platform. When you shop with Family Christian, your purchases support efforts to unite with ministries that are helping children and families in need around the U.S. and the world. Learn more at http://www.familychristian.com/about.

SOURCE Family Christian

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