LEXINGTON, Ky., April 2, 2013 /PRNewswire/ -- Fanfare Mobile today announced a new addition to its Craft Beer Alerts service. Joining Tap Alerts, which lets craft beer establishments notify customers when their favorites go on tap, In-Stock Alerts lets them notify customers when their favorite bottled beers arrive in store.
These targeted alerts allow the craft beer fan to opt-in to their favorite styles, breweries or specific beers at their favorite business. When the beer they're interested in is received and in stock, they get a message on their mobile phone. Alerts can be scheduled or go out immediately, and the business can optionally decide to allow customers to reserve a quantity by responding to the text alert with the quantity they wish to have set aside. This way, the craft beer fan can rest assured that he'll get a good shot at getting his six-pack of favorite imperial pumpkin ale, for example, the first day it's released in his market.
"The reservation system works much like a pre-sale offer for a musician's VIP fan club would," said Fanfare CEO Michael Vincent. "In that scenario, members of the fan club are offered the option to buy tickets to prime seats before the general public can. We're giving the craft beer retailer the same ability with the introduction of our In-Stock with Reservation Alerts with the goal of increasing that retailer's 'share of wallet.'"
The service, based on SMS text messaging, is compatible with 99% of the phones on the market today, while other craft beer apps are limited to approximately 50% of the market and also require a separate download. Beer managers, bartenders and other staff simply access a customized 1-touch web application to quickly send these alerts. To further support the value of SMS technology, it was used recently by the nation's most recognizable craft brewery, Samuel Adams. On their beer coasters, they asked fans to text "BREWER" to the designated short code for a chance to be a brewer for the day at their Boston brewery.
To learn more about both Tap Alerts and the new In-Stock Reservation Alerts, please visit www.craftbeeralerts.com.
About Fanfare Mobile:
Fanfare Mobile is a mobile marketing agency that provides unique and proprietary advertising and promotional services to small and medium-sized businesses lacking the time or expertise to create and manage effective mobile campaigns for attracting new customers.
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SOURCE Fanfare Mobile