Fans Score With Top Musical Artists, Naismith Award Finalists and Much More as AT&T Ushers in 2010 NCAA(R) Men's and Women's Final Four(R) Weekend

DALLAS, March 31 /PRNewswire-FirstCall/ -- As NCAA® March Madness® continues to keep fans on their toes and the surviving teams gear up to compete for the enviable title of national college basketball champions, AT&T* today announced its entertainment lineup and activities to keep the excitement blazing during the 2010 NCAA Men's and Women's Final Four.

Fanfare in Indianapolis

Between Thursday, April 1 and Monday, April 5 at Bracket Town™ Refreshed by Coca-Cola Zero™, held at the Indiana Convention Center, AT&T will get fans into the competitive spirit for the 2010 NCAA Men's Final Four with a full lineup of entertainment at the AT&T Fan Zone.

There, AT&T will present special autograph sessions featuring past and present coaches between Friday and Sunday.

On Saturday, April 3, AT&T will present GRAMMY®-nominated rapper Fabolous for the highly-anticipated concert in Bracket Town's Spalding Arena at 3 p.m. Eastern Time, free with paid admission to Bracket Town™. After the performance, from 4 p.m. – 5 p.m., Fabolous will be available for autographs.

And on Monday, AT&T will host an athlete autograph session, giving fans the chance to meet college basketball legends including:

• Kevin McHale - 12:30 p.m.
• Tyler Hansbrough – 2:00 p.m.
• Bob McAdoo – 3:30 p.m.

AT&T will also welcome members of the Boys & Girls Clubs of Indianapolis and the Martin Luther King Community Center by providing free admission to Bracket Town™, preferred seating at the afternoon's concert, access to the Fabolous autograph session and an AT&T gift bag.

Throughout the weekend, AT&T will offer even more exciting ways to keep connected to the game at the AT&T Fan Zone, including a number of interactive experiences, including the chance to win prizes with basketball-themed trivia, games for the Web and wireless devices, photo opportunities with the Naismith Trophy presented by AT&T and much, much more. Demonstrations of AT&T Mobile TV, AT&T Radio and the latest handsets and netbooks will also be available.

Festivities in San Antonio

Down south in San Antonio, between Friday, April 2 and Sunday, April 4, fans can take advantage of the free fun at Tourney Town Refreshed by Coca-Cola Zero™ at the Henry B. Gonzalez Convention Center, where fans can sample the latest AT&T offerings and take part in games, contests, giveaways and much more at the AT&T Fan Zone area.

There, fans will also have the opportunity to snag autographs from retired and current NCAA coaches.

And during the Mascot Challenge in Tourney Town on Saturday, April 3 at 5:30 p.m., Boys & Girls Clubs of San Antonio members will participate alongside college team mascots in a variety of competitive games. AT&T will make a donation to the winning team for their club, and the winning mascot will receive a check to go towards its school.

All weekend long, fans can stay connected to the happenings around the 2010 NCAA Women's Final Four by texting** GAME to 21234 to receive exclusive text updates, news and alerts. AT&T customers and customers of most major wireless providers may participate.

The Big Dance, AT&T Block Party, AT&T 3G Experience

In Indianapolis, AT&T will hit a high note with fans during The Big Dance® Concert Series – the NCAA's free three-day music and entertainment festival held in downtown Indianapolis' White River State Park, April 2 – 4.

On Friday, AT&T will kick off the AT&T Block Party at 4 p.m., where iconic rock band, Stone Temple Pilots, will perform on the main stage at 9 p.m. As one of the multi-platinum band's first performances in nearly 10 years, Stone Temple Pilots will debut songs off its new self-titled collection, "STONE TEMPLE PILOTS," which will drop around the globe on May 25. The band has had 15 singles on the Billboard Top Ten and sold more than 35 million albums worldwide.

As fans enjoy live music, they will also get a sneak preview of the four finalists eligible to win the 2010 Naismith Men's College Player of the Year Trophy presented by AT&T. The finalists will be presented and interviewed on-stage. Guests will be encouraged to text-message questions to the players, to be answered by them during the Naismith Preview Show. Appearances are subject to athlete availability.

AT&T wireless customers — and sports fans on other wireless networks — will have one last chance to text their votes for the player of their choice by texting** VOTE to 345345. Fans will be eligible to cast their vote for the winner until 11:59 p.m. EDT on Saturday, April 3, 2010. Standard messaging rates apply. Fans are allowed one vote per wireless number.

And, in The Big Dance festival area, fans can also charge up and wind down at the AT&T 3G Experience area, where they can enjoy the latest wireless technology and basketball-themed games. Fans can also choose from four different commemorative backdrops at the Green Screen Photo area to "pose alongside" Stone Temple Pilots or Fabolous.

"At AT&T, we're constantly looking for innovative ways to keep fans connected to what they love most," said David Christopher, chief marketing officer for AT&T Mobility and Consumer Markets. "With a plethora of activities and services we have planned for the NCAA Men's and Women's Final Four games – and throughout the season – we are doing just that for NCAA college basketball fans, driving home the value of our services, products and offerings, whether they are witnessing the intensity in person, from home or on-the-go."

Stay Tuned-In via Wireless Technology

Throughout the season, NCAA basketball fans have been invited to keep tabs on the action on-the-go through exclusive mobile coverage of all 64 games of the men's tournament through AT&T Mobile TV, AT&T Radio and AT&T Mobile Video services. Through an agreement with CBS, fans won't miss out on a single pass, shot or bucket during the tournament. And, subscribers have access to highlights from the game, score recaps and analysis.

For more information on how AT&T keeps sports fans connected to the NCAA Men's and Women's Final Four games and a variety of other athletics, please visit: http://fanzone.att.net. More information on NCAA can be found at http://www.ncaa.com/.

All times and appearances are subject to change.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Standard text messaging applies

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

NCAA, Final Four, The Big Dance and March Madness are licensed by or registered marks of the National Collegiate Athletic Association.

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