2014

Farmers Insurance Comes to CityVille Promotion follows record-breaking success of promotions in Zynga games, FarmVille and Cafe World

LOS ANGELES, Oct. 27, 2011 /PRNewswire/ -- First Farmers Insurance took over FarmVille, then the insurance company took on cyber wise guys in Mafia Wars, followed by a tasty trip to Cafe World. Now Farmers is going cosmopolitan with CityVille, a social game that allows players to build their dream city and the largest game on Facebook (according to AppData).

(Logo:  http://photos.prnewswire.com/prnh/20080605/LATH062)

"In CityVille you can build your dream city and we believe every dream city should have a Farmers Insurance office," said Marc Zeitlin, Vice President of e-Business for Farmers Insurance. "The Farmers brand is proudly represented by our 15,000 agents in store-fronts all across the United States, and this game brings that sense entrepreneurship to the cyber-world."

The famed University of Farmers, seen in Farmers popular television commercials, will be available for players to place in their cities, along with attractive replicas of the Farmers Airship and Farmers one-of-a-kind "AutoBoatHome", a literal representation of Farmers extensive product lines. In addition, Farmers is launching a "Manhattan Madness" sweepstakes, open to the general public, which offers the winner a wonderful weekend in one of the best cities in America. This sweepstakes will run until November 18, 2011.

Players can enter to win by "liking" Farmers Insurance at Facebook.com/farmersinsurance.

"CityVille is the culmination of our unprecedented social game campaign for Farmers," said Ryon Harms, Director of Social Media for Farmers Insurance. "These games have given us a creative extension to our popular University of Farmers TV commercials with exceptional results. We will continue to look for creative ways to innovate and deliver the Farmers brand experience in ways that are both fun and informative of our agents, products and services in the months and years ahead."

Farmers is the first insurance company to launch a multi-game on-line campaign. Thanks to an aggressive online advertising campaign, thousands of hard-core insurance agents, engaged employees and a slick way to interact with one of the most popular games on the internet, Farmers set a new Guinness World Record for most "likes" in a 24-hour period, during its FarmVille promotion earlier this year.

About Farmers Insurance Group Inc.

Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.

Contact:  Michelle Levy, 512.791.7445 or email: michelle.levy@farmersinsurance.com

SOURCE Farmers Insurance



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