FarmLink's New Discovery Platform Enables Farmers to Validate Results for 2016 Planning

Leverages 2015 TrueHarvest Benchmark Data to Give Real-Time Insights

Dec 07, 2015, 10:22 ET from FarmLink

KANSAS CITY, Mo., Dec. 7, 2015 /PRNewswire/ -- Growers can now access FarmLink's advanced data analytics platform to validate their 2015 decisions as they plan 2016 investments. The industry's leading independent data science and technology company today announced Discovery by FarmLink, a new platform that provides an introduction to its one-of-a-kind analytics built on millions of acres of quality assured yield data.

Discovery visitors can view the 2015 yield potential for a limited number of corn and soybean fields for free. For actionable insights at the zone level, corn, soybean and wheat farmers can compare their individual farm data to the 2015 TrueHarvest benchmark and validate results with the purchase of a year-long subscription. 

"As economic pressure increases on the farm, farmers need an 'ag validator' – to validate their investments in products and services, and to protect their bottom line," said Ron LeMay, chairman and CEO of FarmLink. "The transformation to Ag 3.0 is rooted in easy-to-access, highly accurate data science and requires equally accurate validation of investment decisions."

As harvest came to a close, FarmLink applied its proprietary analytics engine to release the 2015 TrueHarvest benchmark earlier than ever to help farmers validate their 2015 practices and decisions. Today, farmers and others are using this benchmark to evaluate how land performed across the United States.

"As adoption of data technology increases, farmers not only want high-quality data they can trust, they also want products that are easy to use," said Bob McClure, chief data scientist at FarmLink. "Our team of data scientists has ensured a level of precision to meet the expectations of the most sophisticated researcher. What that means for farmers is that they can trust the insights identified are actionable."

According to the USDA's updated 2015 Farm Sector Income Forecast, farmer incomes are expected to decline for the second consecutive year after reaching recent highs in 2013. Without validating that the choices they made are correct, farmers risk repeated under performance or missed opportunities for improvements.

"Farmers can't afford more risk," said LeMay. "Farmer CEOs deserve access to the same high quality, real-time independent data CEOs in other dynamic industries use to validate the effectiveness of their management decisions and investments," said LeMay. "With informed decision-making and validation, it's possible to thrive, not just survive, in difficult economic times."

For a complimentary trial of Discovery by FarmLink or to learn more, visit discovery.farmlink.com

ABOUT FARMLINK

As a data science and technology company, FarmLink is propelling the transformation of agriculture by using actionable data and new economy business models to make modern agriculture more successful.

Fifteen years ago, we created MachineryLink™ to offer quality equipment at a fraction of the cost of ownership. More than five years ago, we recognized data was the future and began building what is now our TrueHarvest™ benchmark, the industry's most sophisticated, independent yield benchmarking tool that helps farmers and their advisors pinpoint opportunity of farm operations. Today, FarmLink© Analytical Solutions helps public and private sector partners solve complex problems related to agriculture, natural resources, and risk management. FarmLink continues to drive transformation through its innovation pipeline, aimed at improving productivity, profitability and sustainability across multiple crops and international markets. Follow news about the company at @FarmLinkInc, or to learn more, go to www.farmlink.com.

 

SOURCE FarmLink



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