Fashion Expert Nina Garcia Brings Her Style Voice to jcpenney

PLANO, Texas, July 18, 2012 /PRNewswire/ -- jcpenney today announced a new partnership with Nina Garcia, Fashion Director of Marie Claire magazine, judge of Lifetime's fashion reality competition Project Runway and New York Times best-selling author.  Garcia will bring her highly sought-after advice and trend inspiration to jcpenney as the Company's resident Style Voice and fashion collection curator. 

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"Known for her discerning eye, Nina is a tremendous addition to our team. We look forward to leveraging her global fashion expertise as we provide our customers with attainable style advice and ideas," said Liz Sweney, chief merchant of jcpenney.  "Nina's creative involvement as a jcpenney style ambassador will help our customers look and live better every day."

In her new role, Garcia will work closely with jcpenney's merchandise and design teams to offer trend direction and insight into the Company's exclusive apparel collections. Garcia's style advice will be made available to consumers nationwide through a variety of in-store activations, digital initiatives and social media chats throughout the year.

"I am thrilled to partner with jcpenney as their resident Style Voice during such an exciting time for the company," said Nina Garcia. "Fashion and personal style are always evolving, and I'm excited to collaborate on a variety of amazing projects with the incredible team at jcpenney."

Garcia's strong background in the industry makes her a natural fit for jcpenney as it continues to celebrate its core brands and strengthen its growing portfolio of designer partnerships. One of the country's most celebrated fashion authorities, Garcia will bring a fresh perspective to jcpenney.

For further information, contact:           

jcpenney Media Relations
[email protected] or 972-431-3400

jcpenney Brand Publicity
[email protected]

Nina Garcia:
[email protected]

About J. C. Penney Company, Inc.
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C. Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business in order to reclaim its birthright and become America's favorite store. The Company is transforming the way it does business and remaking the customer experience across its 1,100 jcpenney stores and on jcp.com. On every visit, customers will discover straightforward Fair and Square pricing, month-long sales that are in sync with the rhythm of their lives, exceptionally curated merchandise, artful presentation, and unmatched customer service.

About Nina Garcia
Originally from Colombia, Nina Garcia is currently the Fashion Director at Marie Claire magazine. She is also the fashion judge on the Peabody Award winning hit show, Project Runway, currently on its tenth season.  A New York Times bestselling author of four books on style: The Little Black Book of Style, The One Hundred, The Style Strategy and Nina Garcia's Look Book, Nina is responsible for covering the designer fashion markets of New York, Milan and Paris.  Prior to her work with Marie Claire, she worked as Fashion Director at Elle and held positions at both Mirabella and Perry Ellis.

SOURCE jcpenney