Fashion Retailer GUESS Rolls Out State-of-the-Art Mobile App for Customers, Powered by MicroStrategy Alert
GUESS Launches Innovative Mobile Customer Loyalty App that Rewards Social Actions of its Millions of U.S. Shoppers on iOS and Android Devices
TYSONS CORNER, Va., Jan. 13, 2014 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that the Los Angeles-based global lifestyle brand GUESS, Inc. (NYSE: GES) has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.
The new GUESS app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between GUESS and its customers through their mobile phones. To see the GUESS mobile app for customers, watch a short video at: http://www.youtube.com/watch?v=O8CCcEbcjZU.
The GUESS app is intended to thrill its customers with greater convenience, better customer service, more information and fashion inspiration, and a seamless omni-channel shopping experience that blurs the line between in-store and online shopping. The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).
In its announcement of its new, recently launched GUESS app, GUESS said:
"Reimagined and designed with you in mind, the all-new GUESS mobile app delivers a customized shopping experience right to your mobile device.
- Connect to your GUESS List account and leave your card at home
- Access your POINTS, REWARDS, and RECEIPTS anytime, anywhere
- Earn EXTRA LOYALTY POINTS by socializing with GUESS on Facebook
- Get CUSTOMIZED OFFERS, event invites, exclusive content and more"
The mobile app will allow GUESS marketers to forge a closer relationship between the brand and its customers. GUESS marketers will be able to introduce new products and to merchandise existing products using high-resolution images and videos. They can cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and the deep data analytics in Alert, GUESS will also be able to offer instant promotions to customers that are immediately relevant based on location and previous purchases.
"Our new GUESS app will allow us to engage with our customers in a highly interactive and personalized fashion," said Michael Relich, COO at GUESS, Inc. "Our goal is provide our customers with something they will love to use because it is so convenient, easy, feature-rich, and stylish. At the same time, we wanted to provide our customer relationship team with a wide range of analytic and promotion capabilities to create an immersive and personalized experience. eCommerce and mobile commerce have become vital parts of the GUESS business, and we are very confident that our Alert app will help us to fuel future growth in these areas."
"Alert is a mobile app platform that enables retailers to rapidly generate their own branded mobile apps that are packed with state-of-the-art consumer and marketing features, and that are backed by the industrial-strength MicroStrategy Analytics Platform," said Jonathan Klein, President, MicroStrategy Incorporated. "Retailers must address the need for a mobile app connection with their customers for loyalty, marketing, and commerce; but very few retailers are prepared to design, code, and deploy a mobile app that links to their loyalty systems, CRM systems, catalogue systems, eCommerce, and social media sites. Alert does all of that out-of-the-box, with no coding."
Klein added, "The Alert platform embodies hundreds of engineering years that we can make instantly available to retailers, and since it's hosted in the MicroStrategy Cloud, retailers can deploy their branded mobile app in a matter of weeks, rather than months or years it takes to do it from scratch."
To download the free GUESS app for your mobile device, visit: https://itunes.apple.com/us/app/guess/id687484959?ls=1&mt=8 and https://play.google.com/store/apps/details?id=com.alert.guess.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.
The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime. MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution. To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
SOURCE MicroStrategy Incorporated