STOCKHOLM, April 11, 2017 /PRNewswire/ --
The Swedish fashion sock startup William & Sterling launched its first collection of functional No-Show socks on the crowdfunding platform kickstarter.com. In less than 48 hours the company had reached full funding with over 1000 individual pledges, the majority from the US and Australia.
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William & Sterling is a Swedish fashion brand specialized in designing and developing innovative No-Show socks. By combining an eco-friendly silicone solution in the heel, with a unique manufacturing technology, the socks have been specifically developed to adapt to the foot and stay up the whole day. The socks have other unique characteristics such as a patented antimicrobial solution, to prevent bad odors.
Philip Abedian, co-founder comments, "We are very pleased and overwhelmed with the interest for our No-Show socks on Kickstarter as well as from distributors who have reached out to us. We are confident that the sock-less trend is growing and we are preparing to launch the product fully in North America and Australia in Q3, and later go into specific Asian markets in Q4 2017.
"After the successful launch, where we achieved our funding goal in less than 48 hours, we anticipate to be able to raise approximately 100 000 USD in crowd funding capital before the Kickstarter campaign is over on May 8th, 2017".
The excess funds William & Sterling raises through the campaign will be used for marketing and global expansion. William & Sterling is also planning to exhibit at the Premium fashion fair July 4-6 2017 in Berlin, Germany. Premium is a leading global trade show for fashion and lifestyle products.
SOURCE William & Sterling