NEW YORK, Feb. 14, 2012 /PRNewswire/ -- Networked Insights was named one of the "World's 50 Most Innovative Companies" in 2012 by Fast Company. The real-time data and media analytics company received the coveted number three spot on Fast Company's list of most innovative advertising companies, joining top brands such as Chipotle, Klout, Target and Wieden+Kennedy.
The editorial team at Fast Company evaluated information on thousands of businesses across the globe to create the World's Most Innovative Companies issue, which features Networked Insights in the 39 spot of the top 50.
"We are honored to be recognized among some of the world's leading innovative companies," said Dan Neely, Chief Executive Officer, Networked Insights. "To be on the same list as Apple, Facebook and Google is a testament to our focus on real-time social analytics and the power it has in today's changing industry landscape. We are proud to be leading the charge in harnessing the power of big data to help companies make smarter decisions with their media dollars every day."
Highlighting the company's ability to leverage real-time data to better target customers' advertising dollars, Fast Company called 2011 a "big year" for Networked Insights. The publication went on to call out major wins, including the company's campaign for MTV's Teen Wolf, Kraft's Oscar Meyer Select and a $20 million investment from Goldman Sachs. Networked Insights' analytical platform uses advanced discovery analytics to deliver marketing and media recommendations to clients, which allows them to better plan and optimize their advertising spend, delivering at least 10 percent efficiency on their media investments.
Fast Company's Most Innovative Companies issue (March 2012) is on newsstands beginning February 21 and available online at www.fastcompany.com/MIC.
About Networked Insights
Networked Insights is transforming the way companies make marketing decisions. Our technology uncovers real audience interests that brands use to sync with their customers. The result is optimal marketing spend. Customers like MTV, Samsung, Kraft, RIM, MillerCoors, GroupM, MediaBrands, Starcom and Mediavest use Networked Insights to help them improve media efficiency, reveal content opportunities and inform marketing decisions. Networked Insights has offices in New York, Chicago, Toronto and Madison, Wisconsin. Please visit http://www.networkedinsights.com for more information.
About Fast Company
Fast Company is the world's leading progressive business-media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders. Editor Robert Safian was named AdWeek's Editor of the Year in 2009. Under the leadership of publisher Christine Osekoski, Fast Company made AdWeek's Hot List for three consecutive years, and FastCompany.com executive editor Noah Robischon has tripled traffic and revenue year over year. Fast Company is owned by Joe Mansueto, founder, chairman, and CEO of Morningstar, a leading provider of independent investment research.
SOURCE Networked Insights