Fastlane Launches Storyforce, a Content Marketing Methodology That Helps Prospects Become Customers
NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Fastlane Communications LLC, a strategic communications and engagement firm, today announced the launch of Storyforce, a new content marketing methodology that helps sales prospects see themselves as customers. Storyforce leverages customer and partner success stories, along with purpose-driven corporate messaging, to deliver the most powerful content marketing available.
As part of the launch, Fastlane developed an eight-page eBook, which provides fact-based evidence on how effective story-based strategies are the most powerful form of B2B marketing. Stories help shorten the buying process and bridge the credibility gap between benefits promised and benefits realized.
"Having a storytelling strategy makes perfect sense in competitive markets that have too much information," said John Ryan, chief strategy officer at Fastlane. "Stories help sales prospects to distill the value of what a provider has to offer. But it's not enough to have the stories – they need to be of a certain quality, quantity, relevancy and clarity. And prospects need to be able to find them."
With Storyforce, companies can make a powerful case for their products or services in video and/or written communications, using straightforward language of real customers that have experienced measurable results. This allows the company to spend fewer resources convincing prospects to buy, and more time accelerating the sales process.
Storyforce also provides organizations with compelling material for their Social PR efforts – giving journalists, bloggers and social media influencers real, quotable material instead of just hollow marketing messages. "Companies will spend millions marketing to prospects on what they have to offer, but it often feels ineffective and inefficient. Everyone knows that what others say about your company means more than what you say about your company," added Ryan.
Download a free copy of Fastlane's Storyforce eBook to learn more.
Founded in 2006, Fastlane Communications is a strategic communications and engagement firm based in New York, NY. The firm's purpose is to help clients differentiate themselves, communicate more effectively and thrive. Practice areas include Branding, Social PR, Event Marketing, Purposefire Consulting, and Storyforce Content Marketing. For more information, visit www.fast-lane.net or call (855) 677-5263.
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